About the Role

We are looking for a strategic, data-driven Chief Marketing Officer to lead the brand, growth, and customer acquisition charter for a high-growth EdTech organisation. The CMO will own end-to-end marketing, drive predictable revenue growth, and strengthen our position as the most trusted career-building platform in India.

Key Responsibilities

1. Growth & Revenue Leadership

- Own the marketing P&L, with responsibility for user acquisition, CAC efficiency, and profitable growth.

- Build monthly and quarterly growth forecasts; ensure predictable and scalable revenue delivery.

- Design and drive full-funnel performance marketing across Google, Meta, YouTube, affiliates, and partner channels.

2. Brand & Communication Strategy

- Define and elevate the brand positioning, messaging, and narrative for the company.

- Lead large-scale brand campaigns (offline + digital), content strategy, and PR initiatives.

- Strengthen trust and credibility in the skilling/EdTech space through outcome-focused communication.

3. Product & Customer Insights

- Drive deep understanding of consumer behaviour, motivations, and barriers across learner segments.

- Partner with Product & Academic teams to improve conversion, learning experience, and job-outcomes communication.

- Develop strategies for increasing program adoption across Tier 14 cities.

4. Digital & Performance Marketing Excellence

- Lead paid acquisition, SEO, ASO, and retention workflows.

- Build experimentation-first culture with A/B tests, funnel optimisation, landing page improvements, and creative testing.

- Improve CAC, LTV, ROAS, and drive full-funnel accountability.

5. Offline & Hybrid Expansion

- Build and scale offline/centre-led marketing for new markets.

- Set up regional marketing playbooks, hyperlocal campaigns, and experiential marketing.

6. Leadership & Team Management

- Lead a 20100 member marketing organisation across growth, brand, content, design, and analytics.

- Mentor high-performing leaders and set up OKR-driven culture.

- Influence cross-functional leadership as part of the executive team.

Key Requirements

Education:

MBA/PGDM

Experience:

12 - 20 years of experience in:

- High-growth EdTech / Consumer Internet / Technology / Fintech / Education

- Leading large growth and brand teams

- Running 50200 crore annual marketing budgets

Proven record in:

- Scaling user acquisition

- Reducing CAC

- Driving multi-channel campaigns

- Leading brand revamps

- Managing marketing P&L

Skills & Competencies

- Deep expertise in performance marketing, data analytics, storytelling, and brand strategy.

- Strong leadership, stakeholder communication, and decision-making capability.

- High bias for action, ability to work in fast-paced founder-driven environments.

- Experience in Bharat/Tier-2/Tier-3 markets is a strong advantage.

Success Metrics

- CAC reduction while maintaining revenue and enrolment growth

- Improvement in LTV/CAC ratio

- Share of voice & brand awareness in the skilling space

- Growth in lead-to-enrolment conversion

- Performance of offline market expansion

- Strength and maturity of the marketing organisation