Chief Marketing Officer - Revenue & P&L - Consumer Healthcare Business

Description:

Chief Marketing Officer B2C Growth & Revenue

Location: Multi-city role

Reporting to: CEO

Role Overview:

- We are hiring a P&L-driven CMO to lead B2C revenue, growth, and customer lifetime value for a fast-scaling, multi-city healthcare platform.

- This is a business leadership role, not a traditional marketing position with full ownership of acquisition, conversion, retention, and unit economics.

Key Responsibilities:

- Own end-to-end B2C revenue (non-referral)

- Build and scale a predictable growth engine across channels

- Drive walk-ins, home services, and preventative health revenue

- Manage CAC, ROAS, and contribution margins

- Establish hyperlocal market leadership (35 km radius per center)

- Improve consultation diagnostics conversion

- Lead CRM, retention, and lifecycle marketing

- Own brand, reputation, and patient trust (ORM, NPS)

- Build and lead a high-performance marketing team

Success Metrics:

- B2C revenue growth (MoM / YoY)

- CAC, ROAS, contribution margins

- Repeat rates & LTV

- Digital share of revenue

- NPS & online ratings

Ideal Profile:

- 12 to 18 years in consumer / B2C businesses

- Proven track record of owning revenue, not just marketing

- Strong P&L and unit economics mindset

- Experience in healthcare, retail, marketplaces, or high-trust categories preferred

- Ability to operate at strategy + execution depth

Why This Role:

- High-impact, CEO-facing role

- Full ownership of growth & revenue outcomes

- Opportunity to build a scalable consumer healthcare brand