HamburgerMenu
iimjobs

Posted by

Job Views:  
775
Applications:  222
Recruiter Actions:  68

Job Code

1708760

Chief Marketing Officer - Real Estate

Bharathi Homes.15 - 25 yrs.Chennai
Posted 1 month ago
Posted 1 month ago

Revenue & Business Growth:

- Drive overall sales and revenue targets across multiple projects and business verticals.

- Develop and execute strategic sales plans to maximize revenue, absorption rates, and profitability.

- Lead monetization strategies for residential, commercial, plotted development, and luxury projects.

- Identify new business opportunities and market expansion initiatives.

Sales Leadership:

- Lead and manage direct sales, channel sales, and CRM teams.

- Build high-performance sales teams through coaching, mentoring, and performance management.

- Establish sales KPIs, productivity metrics, and performance review mechanisms.

- Ensure achievement of monthly, quarterly, and annual sales targets.

NRI & International Business:

- Develop and execute international sales strategies across GCC, USA, APAC, Europe, and Africa.

- Expand and strengthen global channel partner networks.

- Drive NRI customer acquisition and revenue growth through structured international outreach programs.

- Manage overseas sales events, exhibitions, and strategic partnerships.

Pricing & Inventory Management:

- Formulate pricing strategies aligned with market dynamics and business objectives.

- Drive inventory optimization and project-wise sales velocity improvements.

- Monitor market trends, competitor activity, and customer preferences to support pricing decisions.

- Maximize project profitability through effective inventory monetization.

Channel Partner Management:

- Develop and manage strategic relationships with channel partners and brokers.

- Expand distribution networks across domestic and international markets.

- Create channel engagement programs to improve productivity and business generation.

- Monitor partner performance and drive accountability.

Marketing & Go-to-Market Strategy:

- Collaborate with marketing teams on lead generation, branding, and campaign planning.

- Develop project launch strategies and customer acquisition programs.

- Ensure alignment between sales objectives and marketing initiatives.

- Support digital and offline customer acquisition channels.

Business Planning & Analytics:

- Prepare annual business plans, budgets, and revenue forecasts.

- Analyze sales performance, customer trends, and market intelligence.

- Present business reviews and strategic recommendations to senior management.

- Drive data-driven decision-making through CRM and business analytics.

Customer Experience & CRM:

- Ensure exceptional customer experience throughout the sales lifecycle.

- Oversee CRM operations and customer retention initiatives.

- Strengthen customer engagement and referral programs.

Key Deliverables:

- Achievement of revenue and profitability targets.

- Growth in domestic and international sales.

- Expansion of channel partner network.

- Improved inventory liquidation and sales velocity.

- Enhanced customer acquisition and conversion rates.

- Effective pricing and revenue optimization.

- Strong team performance and capability development.

Desired Candidate Profile:

Experience:

- 1825 years of experience in Real Estate Sales & Business Development.

- Proven track record of managing large-scale real estate portfolios.

- Experience handling residential, commercial, plotted developments, and luxury projects.

- Strong exposure to NRI and international markets.

- Demonstrated success in managing large sales teams and delivering revenue growth.

Education:

- MBA in Marketing / Finance / Sales Management.

- Bachelor's Degree from a recognized university.

Core Competencies:

- Strategic Sales Leadership, Business Development, Revenue Management, Go-to-Market Strategy, NRI Business Management, Channel Sales & Distribution, CRM & Customer Experience, Pricing & Inventory Management, Team Leadership, Stakeholder Management, Market Intelligence, Financial Acumen, Negotiation & Influencing Skills.

Preferred Industry Background:

- Real Estate Developers, Property Consulting Firms, Luxury Real Estate, Commercial Real Estate, Integrated Township Projects, or Large-scale Residential Developers.

Role Level:

- Vice President / Senior Vice President / Business Head (depending on organization size and portfolio responsibility).

Didn’t find the job appropriate? Report this Job

Similar jobs that you might be interested in

Posted by

Job Views:  
775
Applications:  222
Recruiter Actions:  68

Job Code

1708760

Loading chat...