Description:
Key Responsibilities:
- Strategy & Leadership: Define overall marketing vision, align with business goals, manage marketing budget, and lead a high-performance team.
- Brand & Communications: Build brand equity, manage corporate positioning, oversee PR, media relations, and ensure consistent messaging.
- Demand Generation: Spearhead digital campaigns (SEO, SEM, social), content marketing, and partnerships to drive leads and customer acquisition.
- Market Intelligence: Conduct research on market trends, competitor activities, and customer insights to refine strategies.
- Stakeholder Engagement: Manage investor communications, build media relationships, and enhance customer experience.
- Performance Tracking: Set KPIs, analyze campaign effectiveness, and ensure marketing ROI.