Role Summary:

As the Chief Marketing Officer, you will lead the organisation's brand, marketing, and communication strategy to position the company as the most trusted and aspirational luxury real-estate developer in India. You will drive the growth of the business through innovative marketing campaigns, digital transformation, and brand-building initiatives that speak to HNI and UHNI audiences.

Key Responsibilities:

- Brand Leadership: Define and evolve organisation's brand identity in alignment with its vision and luxury positioning. Ensure consistent brand language across all channels.

- Marketing Strategy: Build and execute 360-degree marketing strategies for all projects and the corporate brand including ATL, BTL, digital, PR, influencer, and event marketing.

- Digital Transformation: Drive digital marketing efforts including performance marketing, content strategy, SEO/SEM, CRM, automation tools, and lead generation funnels.

- Product Positioning: Collaborate with sales, design, and development teams to build compelling value propositions for each project.

- Campaign Management: Lead creative development, media planning, and execution of high impact campaigns with measurable ROI.

- PR & Communications: Manage media relations, public appearances, and thought leadership efforts. Build organisation's narrative with relevant stakeholders.

- Team Leadership: Build, lead, and mentor a high-performing marketing team and partner ecosystem (agencies, consultants, PR firms, etc.).

- Market Intelligence: Leverage data and consumer insights to shape strategies and stay ahead of industry trends and competitor moves.

Key Requirements:

- Experience: 15+ years of progressive marketing experience, with at least 5 years in a senior leadership role, preferably in luxury real estate, hospitality, or lifestyle brands.

- Education: MBA in Marketing or equivalent from a top-tier institute.

Skills:

Proven experience in luxury branding and digital marketing

Strong analytical, leadership, and storytelling skills

Ability to work in a high-growth entrepreneurial environment

Strong network with agencies, media houses, and PR firms

Exposure to customer segmentation targeting HNI/UHNI segments

Location: Mumbai

About the Organisation:

We are the largest branded luxury real-estate developer in India! Our current employee strength comprises more than 150 associates across Mumbai, Pune, Delhi-NCR, Kolkata, and Bangalore, and we have a team of incredibly talented, hungry, bright, and passionate folks, including IIT, IIM, Wharton, and SPA toppers and industry stalwarts.

We are focused on creating world-class products and customer experiences. We pioneered the concept of branded residences in India and are developing over 6 million square feet of branded residential projects in India. We are also proud to be developing the world's largest rooftop terrace.

We believe in contributing towards a sustainable environment and are committed to developing responsible homes that are energy efficient and use materials and resources that do not cause a negative impact on the environment.

Join us in our mission to create world-class real estate and customer experiences. Be a part of the team and help us shape the future of luxury real estate in India.