Chief Marketing Officer - Real Estate

Job description:

Key Responsibilities:

1. Strategy & Leadership:

- Develop and implement a comprehensive marketing strategy aligned with business goals.

- Position the brand as a leader in the co-working and flexible workspace industry.

- Lead, mentor, and scale the marketing team across digital, brand, and community marketing verticals.

- Collaborate with the leadership team on overall business strategy and expansion plans.

2. Brand Management:

- Build a strong and consistent brand identity across all platforms and touchpoints.

- Oversee brand communications, PR campaigns, and media relations.

- Ensure customer-centric brand messaging and storytelling.

3. Demand Generation & Growth Marketing:

- Drive lead generation through digital marketing, SEO, SEM, and performance campaigns.

- Develop partnerships with corporates, startups, and ecosystem players for business growth.

- Analyze market trends, competitor activities, and customer insights to optimize campaigns.

4. Community Engagement & Customer Experience:

- Curate events, workshops, and initiatives to foster vibrant co-working communities.

- Collaborate with community managers to enhance member experience and retention.

- Leverage testimonials and success stories to build a strong community-driven brand.

5. Analytics & Budget Management:

- Set KPIs and measure marketing effectiveness using data analytics tools.

- Manage the marketing budget efficiently, ensuring maximum ROI.

- Present marketing performance reports to the leadership team.

Key Requirements

Education: MBA in Marketing, Business Administration, or related field preferred.

Experience:

- 10+ years in marketing, with at least 5 years in a leadership role.

- Proven track record in real estate, hospitality, co-working, or related industries is a plus.

Skills:

Strategic thinking with creative problem-solving abilities.

Expertise in digital marketing, branding, and growth strategies.

Strong leadership, team management, and communication skills.

Analytical mindset with proficiency in marketing tools and CRM platforms.

Ability to work in a fast-paced, entrepreneurial environment.