- Vision and brand strategy: Defines the long-term marketing vision and ensures it aligns with the company's broader business objectives. This includes defining the brand's identity, market positioning, and value proposition.

- Market intelligence: Directs market research efforts to identify new market trends, consumer insights, and competitor strategies. This informs product development and keeps the company ahead of the curve.

- Go-to-market strategy: Shapes the strategy for launching new products, entering new markets, and managing overall market expansion.

- Cross-functional alignment: Collaborates with other C-suite executives, including the CEO, CFO, and CTO, to ensure marketing efforts support company-wide goals and are integrated across all departments.

Demand generation and customer lifecycle:

- Customer acquisition and retention: Designs and oversees marketing campaigns to attract new customers while also building customer loyalty programs to increase retention and customer lifetime value (CLV).

- Omnichannel marketing: Orchestrates integrated marketing and communication efforts across all online and offline channels, such as digital, social media, content, advertising, and public relations.

- Content strategy: Guides the creation of compelling content that positions the company as a thought leader and engages with the target audience.

- Customer experience (CX): Acts as the voice of the customer, championing a customer-centric culture that ensures a seamless, personalized experience across every touchpoint.

Data and analytics:

- Data-driven decision-making: Uses data and analytics to measure campaign performance, demonstrate marketing's impact on ROI, and make informed decisions about strategy and budget allocation.

- Marketing technology (MarTech): Oversees the adoption and integration of marketing automation, CRM, and analytics platforms to streamline processes and personalize marketing efforts.

- Performance measurement: Establishes and monitors key performance indicators (KPIs) for the marketing department, regularly reporting on progress to the executive team.

- Ethical data governance: Ensures all data collection and usage comply with privacy regulations and ethical standards.

Operational management:

- Team leadership: Recruits, mentors, and manages a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

- Budget management: Develops and manages the marketing budget, allocating resources to different campaigns and channels to maximize ROI.

- Vendor and agency management: Cultivates relationships with external agencies, vendors, and partners to maximize marketing reach and impact.

- Innovation: Stays informed on industry trends and emerging technologies to keep the company's marketing strategy innovative and relevant

Didn’t find the job appropriate? Report this Job

Similar jobs that you might be interested in