- Vision and brand strategy: Defines the long-term marketing vision and ensures it aligns with the company's broader business objectives. This includes defining the brand's identity, market positioning, and value proposition.

- Market intelligence: Directs market research efforts to identify new market trends, consumer insights, and competitor strategies. This informs product development and keeps the company ahead of the curve.

- Go-to-market strategy: Shapes the strategy for launching new products, entering new markets, and managing overall market expansion.

- Cross-functional alignment: Collaborates with other C-suite executives, including the CEO, CFO, and CTO, to ensure marketing efforts support company-wide goals and are integrated across all departments.

Demand generation and customer lifecycle:

- Customer acquisition and retention: Designs and oversees marketing campaigns to attract new customers while also building customer loyalty programs to increase retention and customer lifetime value (CLV).

- Omnichannel marketing: Orchestrates integrated marketing and communication efforts across all online and offline channels, such as digital, social media, content, advertising, and public relations.

- Content strategy: Guides the creation of compelling content that positions the company as a thought leader and engages with the target audience.

- Customer experience (CX): Acts as the voice of the customer, championing a customer-centric culture that ensures a seamless, personalized experience across every touchpoint.

Data and analytics:

- Data-driven decision-making: Uses data and analytics to measure campaign performance, demonstrate marketing's impact on ROI, and make informed decisions about strategy and budget allocation.

- Marketing technology (MarTech): Oversees the adoption and integration of marketing automation, CRM, and analytics platforms to streamline processes and personalize marketing efforts.

- Performance measurement: Establishes and monitors key performance indicators (KPIs) for the marketing department, regularly reporting on progress to the executive team.

- Ethical data governance: Ensures all data collection and usage comply with privacy regulations and ethical standards.

Operational management:

- Team leadership: Recruits, mentors, and manages a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

- Budget management: Develops and manages the marketing budget, allocating resources to different campaigns and channels to maximize ROI.

- Vendor and agency management: Cultivates relationships with external agencies, vendors, and partners to maximize marketing reach and impact.

- Innovation: Stays informed on industry trends and emerging technologies to keep the company's marketing strategy innovative and relevant

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Posted By

Rekha Puniya

TA Manager at Hyrefox Consultants Private Limited

Last Active: 02 December 2025

Job Views:
345

Applications: 183

Recruiter Actions: 9

Posted in

Sales & Marketing