Chief Marketing Officer Offline Brand & APAC Growth

We are looking for a Chief Marketing Officer to lead the next phase of brand building and market expansion for a high-growth, premium consumer technology brand with a strong global ambition.

This role will be particularly focused on building an iconic offline brand presence across India and APAC taking the brand beyond digital-led growth into high-impact physical experiences, retail, experiential marketing, partnerships and premium brand environments.

The ideal candidate will bring a strong understanding of premium/luxury consumer behaviour, with experience building brands across D2C, lifestyle, luxury, consumer technology, retail or premium consumer businesses.

Key Responsibilities:

- Own the overall brand strategy and marketing vision across India and APAC, with a strong focus on offline brand building.

- Build a distinctive premium/luxury brand identity and translate it consistently across physical and digital consumer touchpoints.

- Lead the development and expansion of the brand's offline presence, including retail stores, experience centres, pop-ups, flagship spaces and other physical consumer environments.

- Drive experiential marketing, events, activations, partnerships and cultural moments that strengthen brand affinity and premium positioning.

- Develop an APAC-focused market expansion strategy, adapting the brand proposition to different consumer markets while maintaining global brand consistency.

- Build strategic partnerships across luxury, fashion, sports, wellness, entertainment, hospitality, technology and premium lifestyle ecosystems.

- Work closely with retail and business teams on GTM strategy, customer acquisition, footfall, conversion and overall offline brand experience.

- Develop high-impact campaigns across OOH, experiential, retail, events, partnerships and integrated media.

- Establish strong consumer understanding through research, insights and market intelligence to identify emerging trends and opportunities.

- Build and lead a high-performing marketing organisation across brand, consumer marketing, experiential, retail marketing and partnerships.

- Partner closely with the Founder/CEO and leadership team on brand positioning, market expansion and long-term brand equity.

- Manage marketing investments with a strong balance between brand building, customer acquisition and measurable business outcomes.

Ideal Candidate:

- 15+ years of experience in brand, consumer and marketing leadership roles.

- Strong experience with premium, luxury, D2C, lifestyle, consumer technology, retail or aspirational consumer brands.

- Proven track record of taking a brand from digital-first to a strong physical/offline presence.

- Experience building brands across APAC / Southeast Asia / international markets is highly preferred.

- Strong understanding of premium consumer behaviour, culture and lifestyle trends.

- Demonstrated experience in offline brand building, experiential marketing, retail, OOH, partnerships and activations.

- Has worked closely with founders/CEOs and can operate effectively in high-growth, entrepreneurial environments.

- Strong commercial orientation with the ability to connect brand investment to business growth.

- Excellent stakeholder management, strategic thinking and team-building capabilities.