Chief Marketing Officer - Metals & Mineral Industry - IIM/XLRI

Job Description:

- A large, diversified metals & mineral group is seeking an experienced to lead marketing, digital strategy and brand growth across Indian and global B2B markets.

- The role will drive market positioning in steel ecosystem, alumina for alloys, fire-retardants & food-grade applications, and accelerate demand for sustainable materials.

- 15+ years in marketing leadership

- 8+ yrs in metals/steel/mining preferred

- Build marketing strategy for steel, metal fabricators & food processing clients

- Launch campaigns for alumina-based products, alloys & specialty applications

- Drive digital marketing, CRM, SEO, events & lead-gen programs (Steel Expo, Metalex etc.)

- Strengthen ESG & green steel branding for sustainability positioning

- Manage budgets, analytics, ROI tracking & pipeline influence reporting

- Lead India-wide marketing team & cross-functional collaboration with BD & operations

- Bachelors in Marketing/Business/Engineering; MBA preferred (IIM/XLRI)

- Strong B2B and industrial marketing experience - steel/metals/mining exposure ideal

- Skilled in CRM, digital marketing, analytics, brand building & stakeholder networks

- Ability to navigate standards/regulatory landscape (BIS, FSSAI) and export environments

- This is a high-impact leadership opportunity for someone who can scale brand visibility, drive market share expansion, and lead growth in green steel & industrial minerals space.