Chief Marketing Officer - Manufacturing Firm

- In-depth knowledge of Sales Planning & Forecasting models.

- Thorough knowledge of various SKUs (Stock Keeping Units) and their applications within the industry.

- Thorough understanding of costing and pricing models, specifically for both Projects and Retail segments.

- In-depth knowledge of market research methodologies and the ability to conduct in-house research, as well as effectively collaborate with external agencies for larger surveys.

- Expertise in developing and executing strategies for deep network penetration in the retail segment.

- Strong networking capabilities across various channels, Government bodies, large builders, and key industry stakeholders.

- Strong analytical skills with the ability to interpret complex data and drive actionable insights.

- Sales Strategy Development & Planning

- Customer Engagement & Experience

- Marketing & Promotion

- Market Intelligence

- Team Management & Development

- Business Growth & Profitability

- Debtor Management

- Channel & Network Expansion