1. Brand Transformation:
- Define, lead and sharpen brand architecture, positioning and value propositions.
- Build a differentiated position around technology, quality, reliability, innovation and customer value.
2. Growth and Market Development:
- Partner with the MD/CEO/COO, Sales and Business Heads to identify and unlock new growth opportunities.
- Develop strategies for new segments, geographies, applications and customer groups.
- Drive go-to-market strategies for new products and businesses.
- Support India's expansion as well as selected international opportunities.
3. Customer & Market Intelligence:
- Institutionalise data-led marketing decisions.
- Establish a strong Voice of Customer and market-intelligence capability.
- Bring customer insights into product, pricing, channel and business decisions.
- Track competitors, market trends, whitespace opportunities and emerging technologies.
4. Demand Generation & Digital:
- Build a modern B2B and digital demand generation engine.
- Strengthen company's digital presence, content, social media and lead-generation capabilities.
- Leverage analytics, automation and AI to improve marketing effectiveness.
5. Channel & Customer Engagement:
- Develop differentiated marketing programmes for distributors, dealers, OEMs, industrial customers and strategic accounts.
- Strengthen customer loyalty, channel engagement and brand visibility.
- Improve effectiveness and ROI of trade marketing, exhibitions and customer events.
6. Corporate Brand & Reputation:
- Build company's corporate reputation as a modern, professionally managed and growth-oriented listed company.
- Develop thought leadership around lubrication, technology, sustainability and industrial applications.
- Align corporate, product and employer branding into one coherent narrative.
- Partner with Investor Relations and Corporate Communications to ensure consistency of the Company's external positioning.
7. Marketing Organisation & Culture:
- Build a high-performance, contemporary Marketing function.
- Establish clear KPIs, dashboards and ROI discipline.
- Develop internal marketing capabilities while leveraging specialist agencies and partners where appropriate.
- Create a culture of customer obsession, speed, innovation and accountability.
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