Chief Marketing Officer - IT - Founding Role

Chief Marketing Officer (CMO)

Equity: ESOPs offered

Reports To: Founder/CEO

Location: Surat, Gujarat

Employment Type: Full-time, Founding Role

Role Overview:

We are seeking a dynamic Chief Marketing Officer to build and lead the marketing function from the ground up. The CMO will develop brand strategy, establish market positioning, drive customer acquisition, and create a comprehensive marketing ecosystem that supports the company's growth ambitions.

Key Responsibilities:

- Define and execute a comprehensive marketing strategy and brand positioning

- Build a marketing team and establish marketing functions (demand generation, brand, content, partnerships)

- Develop an integrated go-to-market strategy for product launches

- Establish a marketing technology stack and automate processes

- Create and manage marketing budget; track ROI and attribution

- Lead brand development, messaging, and visual identity initiatives

- Develop and execute customer acquisition strategies across digital channels

- Manage content marketing, thought leadership, and PR initiatives

- Build and cultivate strategic partnerships and influencer relationships

- Oversee marketing analytics and reporting; establish key performance metrics

- Collaborate with Sales and Product teams for alignment and lead generation

- Manage investor relations and fundraising communications

- Represent the company at conferences, events, and media engagements

- Drive demand generation and lead quality optimisation

Required Qualifications:

- 12+ years of marketing experience, with 6+ years in CMO or VP Marketing roles

- Proven success building marketing organisations from scratch in B2B or B2C tech

- Strong background in digital marketing, growth marketing, and demand generation

- Experience with marketing automation, CRM, and analytics platforms

- Demonstrated expertise in brand building and positioning

- Strong content marketing and storytelling abilities

- Experience leading both organic and paid marketing initiatives

- Track record of driving customer acquisition at a favourable CAC

- Excellent cross-functional collaboration and communication skills

- Data-driven approach to decision making and optimisation

Preferred Qualifications:

- Background in AI, SaaS, enterprise software, or technology products

- Experience in the Indian startup ecosystem or scaling in India

- Familiarity with fundraising and investor communications

- Knowledge of innovative marketing channels and emerging platforms

- Previous high-growth startup experience (pre-Series C stage)

- Expertise in performance marketing and growth hacking

- Track record of building strong marketing teams