Chief Marketing Officer | Group Marketing & Growth

CHIEF MARKETING OFFICER

Group Marketing & Growth Leadership

LOCATION Noida REPORTS TO Founder

About the Company:

The company develops ERP and accounting software for small and mid-sized businesses. Its products serve customers across pharmacy, FMCG, retail, distribution and accounting, supported by a network of more than 850 partners. The business operates two product lines: ERP software and accounting software, and is developing cloud, SaaS and AI-led offerings.

Role Mandate:

Lead marketing and growth across a multi-product ERP and accounting software portfolio. Build an integrated marketing and revenue engine that drives category leadership, demand generation, brand equity, lead monetisation and growth across products, partners and customer segments. The role reports directly to the Founders and works closely with the leadership team, while preserving distinct positioning for each business.

Key Responsibilities:

1. Group Marketing Strategy & Positioning:

- Define and execute the marketing strategy across ERP, accounting, cloud/SaaS products and future AI or fintech adjacencies.

- Create a unified brand architecture while maintaining differentiated positioning for each business and product.

- Drive market leadership across pharmacy, FMCG, retail, distribution and accounting ecosystems.

2. Demand Generation & Revenue Growth:

- Own top-of-funnel growth across digital, partner, field and inside-sales channels.

- Build scalable lead-generation engines for ERP software, accounting/bookkeeping products and cloud/SaaS offerings.

- Improve lead quality, customer acquisition cost (CAC), conversion rates, marketing ROI and pipeline velocity.

- Partner with Sales, Product and Channel teams to improve revenue realisation.

3. Unified Lead Management & Cross-sell:

- Build a unified lead management and revenue orchestration system across the product portfolio.

- Establish processes for lead sharing, routing, qualification, ownership, lifecycle tracking and cross-sell.

- Improve conversion across the combined customer and prospect base.

- Build a central marketing intelligence layer to track customer journeys across products and channels.

4. Partner Governance & Leakage Control:

- Minimise lead leakage across the partner ecosystem through clear SLAs, response-time expectations, ownership rules and escalation mechanisms.

- Track lead response times, follow-up quality, conversion ratios, revenue realisation, lead ageing and leakage.

- Build technology-enabled lead controls with Sales, Channel and Product teams.

- Improve partner responsiveness, accountability and conversion effectiveness.

5. Brand Building & Market Presence:

- Position the portfolio as a trusted ERP and business software ecosystem for Indian SMBs, with a clear proposition for modern, AI-enabled capabilities.

- Build founder-led and company-led thought leadership.

- Lead PR, analyst relations, social presence, customer advocacy and industry visibility.

- Strengthen brand awareness across distributors, retailers, accountants, pharmacists and SMEs.

6. Product Marketing & Go-to-Market:

- Lead go-to-market strategy for product launches, features, AI capabilities and SaaS offerings.

- Translate complex ERP and accounting workflows into clear customer value propositions.

- Develop differentiated positioning against Tally, BUSY, Vyapar, Zoho and emerging SaaS players.

- Drive customer segmentation, pricing communication and competitive intelligence.

7. Channel & Partner Marketing:

- Build marketing programmes for channel partners, implementation partners, resellers and referral ecosystems.

- Strengthen partner activation, co-branded campaigns and regional marketing effectiveness.

- Enable an 850+ partner ecosystem with scalable marketing assets and campaigns.

8. Digital & Performance Marketing:

- Lead SEO, SEM, content, social media, performance marketing, marketing automation and CRM-driven lifecycle campaigns.

- Scale inbound pipeline through data-driven experimentation.

9. Customer Lifecycle & Retention:

- Drive onboarding, activation, retention, upsell and customer engagement.

- Improve NPS, product adoption and customer community engagement.

- Build customer education through webinars, certification and training ecosystems.

10. Team Leadership & Operating Cadence:

- Lead and mentor existing marketing teams across business units.

- Build capabilities across brand, growth, product marketing, analytics and revenue operations.

- Establish marketing systems, dashboards, governance structures and operating cadence.

- Strengthen alignment across Marketing, Sales, Product, Customer Success and Partner teams.

Candidate Profile:

Experience:

- 12 - 20 years of experience in marketing and growth leadership.

- Experience in SaaS, ERP, B2B software, fintech or SMB technology platforms.

- Experience scaling multi-product businesses; partner-led distribution experience is highly desirable.

Core Capabilities:

- Brand marketing, growth marketing and product marketing.

- Revenue operations, channel/partner governance, funnel analytics and attribution.

- CRM and workflow automation, with a strong revenue-oriented execution mindset.

- Understanding of SMB buying behaviour in India, supported by analytical and execution capability.

- Ability to work directly with Founders, build teams and systems, and drive accountability across distributed sales and partner ecosystems.

Success Measures | 12 - 24 Months:

- Increase qualified lead generation and inbound contribution to revenue.

- Improve lead conversion, revenue realisation and partner lead closure rates.

- Reduce lead leakage and improve partner responsiveness.

- Increase cross-sell conversion across the product portfolio.

- Strengthen brand awareness and aided recall.

- Launch scalable GTM motions for cloud and AI-led offerings.

- Build a modern, metrics-driven marketing and revenue organisation.