Chief Marketing Officer - FMCG/Food/Beverages

Role:

Define and execute long-term marketing and brand strategy for multiple Product categories - ensuring brand growth, market expansion, P&L profitability, category innovation, and sustainable competitive advantage.

Key Responsibilities:

- Build category-wise strategy (Product wise, Domestic, International & Premium) for next 3-5 years.

- Oversea brand positioning, packaging, product portfolio design, SKU architecture.

- Conduct market research; analyze consumer and competitive landscape; identify growth opportunities and threats.

- Plan and launch new products / variants; manage entire lifecycle of product innovation.

- Spearhead innovation: conceive new product ideas for New Product Development through market Intelligence.

- Collaborate with Sales, Supply-Chain, Legal/Compliance, Operations and Distribution to ensure smooth execution and compliance.

- Manage brand, trade, and consumer marketing (ATL, BTL, digital, trade promotions, on-trade & off-trade).

- Own P&L, revenue growth, market share, profitability metrics for the portfolio.

- Build and lead a high-performing marketing team; manage agencies, partners, stakeholders.

- Ensure regulatory compliance across regions.

- Evaluate, monitor KPIs, adapt strategy based on results, learnings, feedback.