Job Title: Chief Marketing Officer (CMO)

About Us:

The company is a dynamic and innovative group of companies specializing in fast-moving consumer goods (FMCG) across food, beverages, personal care and household products. With a commitment to excellence and sustainability, we strive to enrich lives through our diverse range of high-quality products. Our group is recognized for its strong market presence and continuous growth in sub Saharan Africa.

Job Description:

As the Chief Marketing Officer (CMO), you will lead the strategic direction of our marketing efforts across multiple brands within our portfolio. You will be responsible for developing and implementing integrated marketing strategies to drive brand awareness, enhance consumer engagement, and achieve business objectives.

Key Responsibilities:

1. Marketing Strategy Development:

- Develop and execute comprehensive marketing strategies aligned with the group's overall business goals and market trends.

- Conduct market research and analysis to identify opportunities for growth and innovation across different product categories.

2. Brand Management and Positioning:

- Oversee brand positioning and messaging strategies to ensure consistency and relevance in the marketplace.

- Enhance brand equity and consumer loyalty through impactful marketing campaigns and initiatives.

3. Digital Marketing Leadership:

- Drive digital marketing initiatives including SEO, SEM, social media marketing, and content strategies.

- Lead e-commerce strategies to optimize online presence, drive sales growth, and enhance customer experience.

4. Product Marketing and Innovation:

- Collaborate closely with product development teams to launch new products and manage product lifecycle strategies.

- Develop pricing strategies and promotional campaigns that resonate with target audiences and drive sales performance.

5. Campaign Planning and Execution:

- Plan and execute integrated marketing campaigns across various channels, including advertising, promotions, and events.

- Monitor campaign performance and ROI, making data-driven adjustments to optimize results and achieve KPIs.

6. Team Leadership and Development:

- Build and mentor a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous improvement.

- Provide leadership and guidance to ensure alignment with group objectives and individual career development goals.

7. Cross-functional Collaboration:

- Work closely with sales, operations, and finance teams to align marketing strategies with overall business objectives and revenue targets.

- Cultivate strong relationships with external partners, agencies, and stakeholders to support marketing initiatives and partnerships.

Qualifications:

- Min 10 years experience as a senior marketing leader in the FMCG industry, with a successful track record in developing and implementing strategic marketing plans.

- Deep understanding of consumer behaviour, market dynamics, and competitive landscape within the FMCG sector.

- Strong proficiency in digital marketing tools and platforms, with a demonstrated ability to leverage technology for business growth.

- Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams towards achieving common goals.

- MBA (Marketing) or advanced degree