Job Responsibilities: Chief Marketing Officer - Marketing operations will help a business create profitable marketing strategies and manage the marketing team's activities. This is a P&L role involving planning and strategy, consumer insights and research and media spends leading a large team. Looking for a candidate who has adequate experience in driving marketing performance through digital interventions. Strategic Marketing Leadership - Develop and implement long-term marketing strategies to achieve revenue, profit, and market share objectives. - Conduct market analysis to identify growth opportunities and define target markets. - Align marketing initiatives with overall business strategy and P&L objectives. P&L Management - Take ownership of the marketing budget, ensuring optimal allocation of resources to maximize ROI. - Monitor financial metrics and deliver consistent performance in terms of revenue, margins, and cost control. - Collaborate with cross-functional teams to drive profitability and operational efficiency. Brand Development and Management - Oversee brand strategy, ensuring strong positioning and consistent messaging across all touchpoints. - Lead the development of innovative campaigns to enhance brand equity and customer loyalty. - Stay ahead of industry trends and competitive movements to maintain market leadership. Team Leadership - Build, mentor, and manage a high-performing marketing team, fostering innovation and collaboration. - Establish clear goals and performance metrics for team members. - Product Innovation and Go-to-Market Strategy - Drive the development and launch of new products based on consumer insights and market demands. - Develop effective go-to-market strategies for new and existing products to ensure successful execution. Digital and Data-Driven Marketing - Leverage data analytics to measure campaign effectiveness and inform decision-making. - Drive digital transformation in marketing, incorporating emerging technologies and platforms. Stakeholder Management - Collaborate with sales, supply chain, and other departments to align on business goals. - Build relationships with external stakeholders, including agencies and media partners. Other Requirements: - Strong analytical and strategic thinking capabilities. - Exceptional leadership, communication, and negotiation skills. - Expertise in brand management, product innovation, and digital marketing. - Ability to manage multiple priorities in a fast-paced environment. Deliverables: - Revenue growth and profitability within the marketing scope. - Brand awareness, equity, and market share. - ROI on marketing investments. - Successful launch and performance of new products. - Team engagement and performance metrics

Chennai

Chief Marketing Officer - FMCG 

Job Description for Chief Marketing Officer - FMCG  in Talent Connect in  Chennai for (20-27) years of experience. Apply Now!