Chief marketing Officer - The position would be responsible for creating brand value and positioning the Company as a one stop solution industry. - Responsible to develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels. - Lead strategic and operational decisions within the marketing team - Focus on lead generation activities to drive customer acquisition and the sales funnel. - Strategic planning including market and competitive analysis, customer segment selection and penetration plans, and product positioning (cross selling and upselling) - Work with the heads to identify and develop strategic alliances and close/grow major customer accounts. - Develop and implement marketing and sales strategies that consistently meet or exceed planned objectives. Convert sales opportunity by strategic marketing - branding, positioning and creative development. - Develop and manage the Company's entire marketing budget. - Develop and track metrics and success criteria for all marketing programs and activities. Business support : - Work closely with SBU heads to: - Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization thru the SBU Marketing Manager. - Oversee product management including market and customer research for the market and product requirements - Interface with engineering for product development, product pricing and product lifecycle management. - Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support. - Design and develop the ATL as well as BTL activities for the various BUs to enhance Sales Digital Marketing : - Develop & drive digital strategy, including content marketing and social media activity. Enhance the Digital Marketing initiatives of the organization - Identify the emerging trends in the building material and construction space through consumer/customer/influencer insight, mapping global trends etc. to spot new business ideas for the company. - Identify target audiences and devising digital campaigns that engage, inform and motivate - Know how to apply a multi-channel marketing mix when planning campaigns - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Championing the Digital Marketing initiatives to engage customers, influencers, etc. - Develop and lead social media Communications strategy and lead a more creative approach to online Communications. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Branding : - Manage internal communications to improve the employment engagement scores - Support the organization with new product launches, JVs, M&As, etc. - Engagement with media houses and media channels. - Lead the CSR activities for the organization and deriving the maximum mileage from the funds allocated - Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, collateral materials, analyst and market research management, and website design & content. - Be the architect of the brand. Protect and grow it. - Work closely with Agencies to convert the mission & Vision statement into marketing and branding initiatives. - Provide strategic inputs and drive internal & external communications & PR.

Delhi NCR

Chief Marketing Officer - FMCD/FMCG 

Job Description for Chief Marketing Officer - FMCD/FMCG  in Executive Tracks Associates Pvt. Ltd. (ETA)  in  Delhi NCR for (12-20) years of experience. Apply Now!