Chief Marketing Officer - Education/Retail

- Developing and implementing strategic marketing plans that align with the company's business objectives.

- Standardising Cafe formats and leading national test-prep/talent marketing

- Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth.

- Managing marketing budgets annually, allocating resources effectively and optimising spends to achieve maximum ROI.

- Fostering relationships with key business partners, vendors and media outlets to maximise marketing reach and impact.

- Collaborating with product development, sales and operations teams to ensure seamless execution of initiatives.

- Leading and mentoring the marketing team; providing guidance, feedback and support to drive excellence.

- Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity.

- Driving brand positioning, differentiation and brand equity to enhance market share and awareness.

- Overseeing creation of collaterals - brochures, flyers, newsletters, advertisements, press releases, digital content.

- Executing multi-channel campaigns (web, email, print, TV, radio, OOH).

- Monitoring market trends, consumer insights, competitor activities; leveraging data analytics for decision-making.

- Curating pricing strategies to balance competitiveness with profitability.

- Leading partnerships with agencies, vendors and influencers to amplify reach.

- Staying abreast of industry advancements and emerging marketing technologies.

Required Skills & Qualification:

- Master's degree in Business Administration, Marketing or equivalent.

- Proven record of developing and executing marketing campaigns across B2B and B2C.

- Deep understanding of Indian consumer landscape, market dynamics and cultural nuances.

- Proficiency in PR, business development strategies, customer experience enrichment, analytics and data-led marketing.

- Excellent leadership skills with ability to inspire and mentor teams.

- Strong communication and interpersonal skills to collaborate across functions and with senior stakeholders.

- Analytical and problem-solving orientation; ability to leverage insights for decision-making.

Preferred Skills:

- Experience in scaling marketing operations, managing international teams or new market entry.

- Knowledge of regulatory and legal considerations in Indian marketing.

- Understanding of data privacy and protection regulations.