Chief Marketing Officer - EdTech

Chief Marketing Officer

Job Description:

We are seeking a visionary and execution-focused Chief Marketing Officer (CMO) to lead our marketing strategy, drive growth, and further establish us as the premier brand in higher education.

Key Responsibilities:

Strategic Leadership:

- Define and lead the overall marketing strategy to achieve ambitious growth and brand-building objectives.

- Set and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.

- Collaborate closely with the leadership team to align marketing initiatives with business goals and revenue targets.

Brand Building & Positioning:

- Develop and execute comprehensive brand strategies to enhance our reputation and visibility in the higher education and EdTech space.

- Ensure consistent brand messaging across all channels and touchpoints.

Growth & Performance Marketing:

- Drive customer acquisition, lead generation, and enrollment growth through scalable and profitable marketing channels (digital, offline, partnerships, etc.).

- Oversee and optimize campaigns across SEO, SEM, paid media, social, CRM, and content marketing.

Team Leadership:

- Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, accountability, and excellence.

- Guide team development, hiring, and upskilling to meet evolving business needs.

Market Insights & Analytics:

- Conduct and direct market research to understand trends, competitor positioning, and student preferences.

- Track, analyze, and report on campaign effectiveness and key marketing metrics, using insights to refine strategy.

Stakeholder Management:

- Manage relationships with external agencies, partners, and vendors to maximize marketing impact.

- Act as a brand ambassador for us at industry events, conferences, and in the media.

Qualifications & Experience:

- 10+ years of progressive marketing leadership experience, ideally in EdTech, higher education, or high-growth consumer brands.

- Proven track record in designing and executing successful brand and growth marketing strategies that deliver measurable results.

- Demonstrated ability to lead and scale high-performing teams in a fast-paced, entrepreneurial environment.

- Deep understanding of digital marketing, performance marketing, and modern martech tools.

- Strong analytical, communication, and organizational skills.

- Master's degree in Marketing, Business Administration, or a related field preferred.

What We Offer:

- Opportunity to shape the future of higher education in India.

- Competitive compensation, performance incentives, and comprehensive benefits.

- Dynamic, innovative, and mission-driven work culture.