Chief Marketing Officer - D2C Luxury Jewellery

We have an urgent job opening for Chief Marketing Officer with D2C Luxury Jwellery Brand.

Location : Jaipur

Chief Marketing Officer (CMO) Job Description: D2C Brand

Role Summary:

USA Marketing is Mandatory

A visionary C-suite leader driving exponential growth for a fast-scaling Direct-to-Consumer (D2C) brand by defining marketing strategy, fostering innovation, scaling customer acquisition, building beloved brands, and creating exceptional customer experiences across all touchpoints.

Key Responsibilities:

- Brand Strategy & Vision: Define and strengthen brand positioning, identity, and equity, ensuring a compelling, consistent narrative.

- Customer Acquisition: Lead performance-driven strategies across paid media, SEO/SEM, social, content, email, and influencer marketing to drive rapid, profitable growth.

- Omnichannel Experience: Develop and manage seamless customer journeys from awareness to purchase and retention across digital platforms (website, app) and retail (if applicable).

- Data & Analytics: Implement systems for market/customer intelligence, analyzing data to inform product, marketing, and business decisions.

- Team Leadership: Build, mentor, and scale high-performing internal marketing teams (digital, creative, content) and manage agency partners.

- Growth & Revenue: Drive marketing initiatives directly tied to business objectives, revenue generation, and increased Customer Lifetime Value (CLV).

- Innovation: Stay ahead of digital trends and consumer behaviors to implement innovative marketing tactics.

Required Skills & Qualifications:

- Proven track record in D2C, e-commerce, or fast-scaling consumer brands.

- Expertise in digital marketing, performance marketing, CRM, and media.

- Strong analytical skills and data-driven decision-making.

- Exceptional leadership, communication, and cross-functional collaboration.

- Deep understanding of brand building, customer lifecycle, and loyalty.

- Agility, strategic thinking, and ability to thrive in a dynamic environment.

Key Focus Areas for D2C:

- Performance Marketing: Mastering CAC/LTV ratios and efficient spend.

- Community Building: Fostering brand advocates and UGC.

- Personalization: Tailoring experiences using customer data.

- Retention: Loyalty programs and lifecycle marketing.