Description: Chief Marketing Officer (CMO)

Role Overview

We are seeking a Chief Marketing Officer (CMO) to lead end-to-end growth for a high-potential D2C FMCG/consumer brand, scaling from strong fundamentals to breakout, category-leading momentum.

This is a hands-on leadership role for someone who has built and grown a D2C FMCG brand from scratch, understands performance marketing and brand building equally, and can create a predictable growth engine across channels.

Key Outcomes (What Success Looks Like)

- Build a full-funnel marketing engine that drives profitable growth (revenue + contribution margin)

- Strengthen brand positioning and creative consistency across all consumer touchpoints

- Scale customer acquisition with increasing efficiency (CAC control, LTV uplift, ROAS discipline.

- Improve retention, repeat rates, and CRM performance

- Establish a high-performing marketing org with strong execution cadence and accountability

Core Responsibilities

1) Growth & Performance Marketing (Full-Funnel Ownership)

- Own P&L for marketing: CAC, ROAS, MER, contribution margin, and growth targets

- Scale acquisition across Meta, Google/YouTube, affiliates, influencer, marketplaces (where relevant)

- Design a robust experimentation system: creative testing, landing page CRO, offer strategy, funnel optimization

- Build a scalable measurement stack: attribution logic, incrementality thinking, dashboards, reporting cadence

2) Brand Strategy & Integrated Campaigns

- Lead brand positioning: category differentiation, messaging, narrative, and brand consistency

- Own the campaign calendar: product launches, tentpole moments, promotions, and always-on content

- Ensure creative excellence across content, design, video, and copybuilt to convert and to build brand

3) Product Launch & Category Expansion

- Drive GTM strategy for new product launches: pricing, proposition, hero messaging, claim hierarchy

- Partner with Product/NPD for insight-led innovation and consumer feedback loops

- Plan channel-specific launch playbooks (D2C site, marketplaces, social commerce, etc.

4) Retention, CRM & Community

- Own lifecycle marketing: email, WhatsApp, SMS flows + segmentation and personalization

- Improve repeat purchase rate, cohorts, referrals, and loyalty programs

- Build a strong community/influencer ecosystem with brand-safe storytelling

5) Team Leadership & Agency Management

- Hire and lead a high-performing team: Performance, Brand, Creative, Content, CRM, Influencer/PR

- Manage agencies/partners and ensure tight briefs, fast execution, and measurable outcomes

- Implement operating rhythm: weekly growth reviews, monthly business reviews, quarterly strategy

Must-Have Qualifications (Non-Negotiable):

- 8+ years in marketing/growth with significant leadership ownership

- Proven track record of growing a D2C FMCG/consumer brand from scratch (not just maintaining scale)

- Strong command over performance marketing + brand building (balanced operator, not one-sided)

Deep understanding of:

- CAC/LTV economics, funnel metrics, cohort retention

- Creative testing frameworks and conversion optimization

- GTM strategy for new product launches

- Excellent stakeholder management with founders/leadership,high ownership mindset

Good-to-Have

- Strong experience in skincare/beauty/personal care (or adjacent premium FMCG)

- Marketplace growth exposure (Amazon/Nykaa/Flipkart) and/or omnichannel expansion

- Strong consumer insight and research-led decision making

Working Style We Value

- Builder mentality: high velocity, high standards, low ego

- Data-led, but creatively sharp

- Clear communicator, ruthless prioritizer, execution-first leader

- Comfortable in ambiguity and fast-changing environments

Role Details:

- Location: [On-site/Udaipur]

- Type: Full-time

- Reporting: Founder/CEO