Role Overview:

We are looking for a senior Marketing Leader with strong hands-on experience in scaling D2C and e-commerce-led fashion, apparel, footwear, or lifestyle brands. The role will be responsible for defining and executing the marketing strategy for the D2C business, accelerating online revenue, strengthening brand preference, and building a high-velocity digital marketing engine.

The ideal candidate should combine strong brand sensibility with performance-led marketing and commercial acumen, with a proven track record of contributing directly to the growth of a digital-first consumer business.

Key Responsibilities:

- Own the overall D2C and e-commerce marketing strategy and define a clear roadmap for online revenue growth.

- Develop and execute integrated marketing plans across brand, content, social media, creators/influencers, performance marketing, CRM, and digital channels.

- Build a high-quality, high-velocity content and creative engine aligned with the brand's positioning and consumer audience.

- Integrate brand and performance marketing to drive both consumer demand and measurable business outcomes.

- Develop and scale creator and influencer strategies to strengthen brand awareness, engagement, and customer acquisition.

- Drive performance marketing across relevant digital channels while optimizing CAC, ROAS, conversion, AOV, retention, and LTV.

- Develop and strengthen CRM, lifecycle marketing, retention, and repeat-purchase strategies.

- Partner closely with Product, E-commerce, Creative, Merchandising, and other business teams to improve the overall digital customer journey.

- Use customer, campaign, and market insights to identify opportunities for growth, optimization, and new customer segments.

- Monitor consumer behavior, digital trends, competitor activity, and emerging opportunities across the fashion and lifestyle ecosystem.

- Establish marketing KPIs, dashboards, and performance-review mechanisms and use data to drive decision-making.

- Manage marketing budgets and ensure effective allocation of resources across brand and growth initiatives.

- Build and mentor high-performing marketing teams and establish strong operating rhythms, processes, and execution standards.

- Work closely with leadership to align marketing strategy with revenue, profitability, customer acquisition, and long-term brand objectives.

- Lead experimentation and continuous improvement across creative, acquisition, conversion, and retention initiatives.

Required Skills & Experience:

- 10 - 15 years of experience in marketing, with significant experience in D2C, e-commerce, consumer, fashion, apparel, footwear, or lifestyle businesses.

- Minimum 3 years of experience in a marketing leadership role with ownership of teams, strategy, or significant business portfolios.

- Proven experience in scaling a D2C-first or digital-first consumer brand and demonstrable contribution to business growth.

- Strong hands-on expertise across D2C growth, digital marketing, content, social media, creators/influencers, performance marketing, and CRM.

- Strong understanding of the relationship between brand building and performance marketing.

- Strong commercial orientation with a clear understanding of revenue, CAC, ROAS, conversion, retention, AOV, LTV, and marketing ROI.

- Experience developing and executing go-to-market and digital growth strategies.

- Strong understanding of consumer behavior, digital channels, e-commerce funnels, and customer lifecycle management.

- Experience managing marketing budgets, agencies, external partners, and cross-functional teams.

- Strong analytical and data-driven decision-making skills.

- Strong creative and brand storytelling capabilities.

- Excellent leadership, communication, stakeholder management, and team-building skills.

- Ability to operate effectively in a fast-paced, high-growth, and entrepreneurial environment.