Chief Marketing Officer - Consumer Startup - IIM/ISB/FMS/MDI/XLRI

About the Company:

A rapidly scaling consumer brand backed by marquee investors, building a strong presence across digital and offline channels by delivering premium, purpose-driven products to modern consumers.

Role Overview:

- As the CMO, you will be responsible for leading the brand, performance marketing, and consumer insights functions to drive growth and build a strong, differentiated brand identity.

- You will craft the long-term marketing strategy and execute full-funnel initiatives that balance brand equity with performance-driven outcomes.

Key Responsibilities:

- Define and lead the overall marketing strategy spanning brand, digital, offline, and experiential channels.

- Own customer acquisition, retention, and engagement metrics across digital and traditional platforms.

- Build and scale performance marketing engine using data-backed strategies to drive ROI.

- Lead consumer research, category insights, and market intelligence to inform product and brand decisions.

- Build a unified brand identity across all touchpoints to strengthen customer love and recall.

- Work closely with founders, category, and product teams to shape GTM strategy and innovation roadmap.

- Hire, mentor, and lead a high-performing team across brand, digital, and communications.

Ideal Candidate:

- 15+ years of experience in brand management, digital marketing, and marketing leadership roles.

- Proven track record of scaling D2C or consumer brands, with deep expertise in growth and brand building.

- Exposure to startup environments and ability to build from scratch in fast-paced, ambiguous settings.

- MBA from a Tier-1 institute (IIM, ISB, FMS, MDI, XLRI or equivalent) preferred.