Job Description:

We are seeking a visionary Chief Marketing Officer (CMO) with 20-25 years of experience in leading enterprise-wide marketing strategies and driving business growth. The ideal candidate will be responsible for strengthening brand equity, enhancing market visibility, accelerating revenue growth, expanding market share, and leading integrated marketing initiatives across multiple business units and geographies. This role requires a strategic leader with deep expertise in brand management, ATL/BTL marketing, digital transformation, customer engagement, and commercial growth.

Key Responsibilities:

- Define and execute the organization's overall marketing vision, strategy, and growth roadmap.

- Drive brand positioning, brand equity enhancement, and market differentiation initiatives.

- Develop and implement integrated marketing strategies to support revenue growth, customer acquisition, and market expansion objectives.

- Lead ATL and BTL marketing campaigns across traditional and digital channels to maximize brand reach and business impact.

- Oversee digital marketing, performance marketing, social media, content marketing, and customer engagement initiatives.

- Develop and execute trade marketing, retail branding, product launch, and market activation programs.

- Partner closely with sales, business, product, and leadership teams to align marketing initiatives with commercial objectives.

- Monitor market trends, customer behavior, competitive landscape, and industry developments to identify growth opportunities.

- Drive customer experience and engagement strategies to improve brand loyalty and retention.

- Manage marketing budgets, resource allocation, agency partnerships, and return-on-investment measurement.

- Establish marketing KPIs, analytics frameworks, and performance dashboards to track campaign effectiveness and business outcomes.

- Lead, mentor, and develop high-performing marketing teams across multiple functions and locations.

- Represent the organization externally with customers, partners, industry bodies, media, and key stakeholders.

Required Skills & Experience:

- 20-25 years of experience in Marketing, Brand Management, Business Growth, or Commercial Leadership roles.

- Proven experience leading marketing functions for large-scale or multi-location organizations.

- Strong expertise in ATL, BTL, Digital Marketing, Trade Marketing, Retail Branding, Product Marketing, and Market Activation.

- Demonstrated success in building brands, driving market share growth, and delivering measurable business results.

- Experience developing and executing large-scale integrated marketing campaigns across multiple channels.

- Strong understanding of customer acquisition, retention, loyalty, and engagement strategies.

- Experience managing marketing budgets, agencies, media planning, and campaign performance measurement.

- Strong commercial acumen with the ability to align marketing investments to revenue and business growth objectives.

- Excellent leadership, stakeholder management, communication, and influencing skills.

- Experience working closely with executive leadership teams and board-level stakeholders.

- Strong analytical mindset with expertise in marketing metrics, customer insights, and market intelligence.

- Ability to lead transformation, innovation, and change initiatives in dynamic business environments.

- MBA in Marketing, Business Administration, or a related field from a reputed institution preferred.