Chief Manager - Customer Life Cycle Management & Product Marketing - BFSI

Chief Manager Customer Life Cycle Management and Product Marketing

Job Description :

Role : Chief Manager - Customer Life Cycle Management and Product Marketing

Position : Chief Manager

Location : Gurgaon

Department : Marketing

Function : Customer Life Cycle Management and Product Marketing

Reporting to : Director of Customer Experience

Band : 11M

Key Responsibilities :

1. Customer Life-Cycle Management :

- Management of promotional communication sent to existing customers monthly basis, respective calendar.

- Management of third-party panels is used to send communication via email/SMS/IVR etc. to customers manually and automatically.

- Creation of content such as email/SMS/IVR basis calendar and requirements from stakeholders and deploying them post taking relevant approvals.

- Creation and monitoring of API triggered automated communication sent to customers on behalf of internal stakeholders, monitoring and sharing of reports.

- Creation of campaigns to increase engagement amongst customers to increase brand affinity and keep customers updated on latest from the organization.

- Liaison with the IT team for data extraction, API setup etc. and support with requirements from internal stakeholders to set up manual and automatic communication through panels.

- Submission of monthly communication calendar to distribution and other stakeholders.

- Deploying campaigns through Net core or any other communication platform

2. Product Marketing :

- Management & ownership of marketing collaterals for all products

- Support and Liaison with product teams for taking brief on new Product Launches

- Support with creation, modification of Launch Collaterals in print, digital format such as brochure, leaflets, poster, banner, standee, pitches, product videos, email, SMS, GIF etc. with the help of third-party vendors for public and private circulation.

- Liaison with stakeholders such as product and compliance to incorporate necessary feedback on all content for launch to sales and relevant parties.

- End to End substantivizing product related content in required format to stakeholders starting for creation from scratch, incorporating feedback and take approvals and final delivery.

- Support includes creation, modification of content for new product launch, updating of existing product collaterals, co-branding of product content with corporate agents, Product Videos.

- Manage Product Folder containing content of various products and their respective versions

- Management of advertisement on compliance tool (AMS) and submission of register containing list of active/inactive entries monthly.

3. Marketing Operations :

- Creation of monthly provision incurred by vendors to be forwarded to Finance.

- Management of UIN updation panel on AMS tool to update existing, discard and launch new UIN for products respectively basis product inputs.

- Managing invoices for product marketing and CLM