Description:

Our client is a fast-growing fintech platform focused on enabling savings and credit access for Indias large non-salaried and informal segment. With strong investor backing and early traction, the firm is now building its senior leadership team to drive the next phase of growth.

As the platform enters its next phase of scale, growth is expected to be driven not just by paid performance marketing, but by high-quality content, community engagement, and data-backed acquisition strategies.

The Chief Growth Officer will work closely with the founder and leadership team to define and execute the companys growth agenda. This is a hands-on role for a leader who understands how content, digital channels, and analytics come together to drive sustainable customer acquisition.

The mandate is to build a repeatable, scalable growth engine powered by content-led discovery, strong digital funnels, and sharp measurement of outcomes.

Key Roles & Responsibilities:

- Own and drive the overall growth strategy across digital channels.

- Build and scale content-led growth initiatives that drive organic acquisition and engagement.

- Translate content strategy into measurable customer acquisition outcomes across platforms.

- Partner closely with the founder to shape brand voice, distribution strategy, and growth priorities.

- Drive digital marketing efforts across SEO, social, performance channels, and partnerships.

- Use data and analytics to continuously optimise funnels, CAC, LTV, and conversion metrics.

- Experiment, test, and iterate growth levers with speed and discipline.

- Build and lead a high-performing growth, content, and digital marketing team.

Skills & Qualifications:

- Coming from a Tier 1 Pedigreed institution, the ideal candidate will have 10+ years of experience in growth, digital marketing, or customer acquisition roles, preferably in fintech, consumer internet, or content-led platforms.

- Proven experience driving content-led digital acquisition at scale.

- Strong understanding of SEO, content distribution, social platforms, and digital funnels.

- Highly analytical mindset with the ability to link content and marketing efforts to business outcomes.

- Experience working closely with founders or senior leadership in fast-scaling environments.

- Entrepreneurial, hands-on, and comfortable operating in ambiguity.

- Ability to balance creativity with data-driven decision-making.

What's on Offer?

- Opportunity to shape growth at the core of a purpose-led fintech platform.

- High ownership role with direct influence on brand, acquisition, and scale.

- Founder-facing position with the ability to define how growth is built, not just executed.