Chief Growth & Brand Officer - Hospitality/FMCG

Industry: Caf / Casual Dining

Location: Delhi-NCR

Context

A fast-growing, multi-outlet caf brand is entering its next phase of expansion. Seeking a senior growth and brand leader to build strong customer recall, drive demand, and convert creative initiatives into measurable store-level sales impact.

This is a hands-on leadership role, focused on execution and outcomes-not a purely marketing or branding position.

Core Mandate

- Drive revenue growth across existing outlets

- Improve brand recall, customer frequency, and preference

- Build and execute high-impact brand and demand initiatives

- Ensure marketing initiatives convert into footfalls and sales

Key Responsibilities

- Own brand positioning and growth strategy

- Lead demand generation across digital, local, and in-store channels

- Work closely with operations to ensure execution at outlet level

- Track and report growth initiatives against sales outcomes

- Build customer retention, loyalty, and repeat visit programs

Ideal Candidate Profile

- 8-15 years experience in F&B / hospitality / QSR / retail / consumer brands

- Strong background in brand building + growth marketing

- Experience linking marketing initiatives to revenue outcomes

- Comfortable working closely with founders

- Multi-outlet retail experience

- Exposure to loyalty, CRM, or community-led growth

- Experience in scaling an existing brand