About Native

Native is a leading executive search and leadership hiring firm, partnering with organisations to build high-impact leadership teams. With presence across Mumbai, Delhi, and Bangalore, and a team of 200+ professionals, Native works across 14 industries and has successfully supported 4,500+ organizations in identifying leadership talent that is truly native to their business context and culture.

Role Overview

Our client, a leading consumer and manufacturing-led D2C brand, is looking to hire a Chief Financial Officer (CFO) to partner with the founders and drive financial strategy, operational excellence, and scalable growth.

The role requires a strong blend of manufacturing finance expertise, D2C/e-commerce understanding, and strategic business partnering in a high-growth, omnichannel environment.

Key Responsibilities

1. Manufacturing & Supply Chain Finance

- Lead BOM costing, conversion cost optimization, and wastage control

- Drive product-level unit economics and margin improvement

- Ensure end-to-end inventory visibility (RM, WIP, FG), including:

- Stock ageing and provisioning

- Demand-led inventory planning

- Manage demand-supply alignment, including forecasting accuracy and production prioritization

2. Retail & D2C Channel Finance

- Own store P&L and retail performance metrics

- Drive own-channel economics and store productivity

- Establish strong controls around:

- Returns and reverse logistics

- Refurbishment economics

- Leakage minimization

3. Growth & Marketing Finance

- Partner with growth teams to optimize:

- CAC, LTV, ROAS, and payback periods

- Drive channel-level ROI tracking and marketing efficiency

- Enable data-driven decision-making on marketing spends and investments

4. Commercial Business Partnering

- Act as a strategic advisor to founders and leadership teams

- Drive decision-making on:

- Pricing and discounting strategies

- Product/category investments

- Profitability and margin expansion

- Build strong understanding of product lifecycle economics (launch to maturity)

5. Financial Controllership & Compliance

- Establish strong MIS, closing discipline, and internal controls

- Ensure robust cash flow and working capital management

Lead:

- GST and D2C taxation (multi-state compliance)

- Statutory and internal audits

- Investor-ready financial reporting

-Lead ERP implementation and integration across functions and channels

6. Systems & Process Excellence

- Lead ERP implementation and integration across functions and channels

- Build scalable and efficient finance processes and controls

- Oversee e-commerce financial operations, including:

- Payment settlements and payouts

- Commission and fee structures

- Refunds and dispute management

7. Fundraising & Investor Management

- Support and lead end-to-end fundraising cycles

- Drive financial storytelling, investor decks, and due diligence readiness

- Manage relationships with investors and external stakeholders

Candidate Profile

- 14 to 16 years of experience across:

1. Manufacturing finance

2. D2C/e-commerce business models

3. Retail/store-led operations

- Strong mix of controllership, business finance, and growth finance

- Experience in inventory-heavy, high-SKU environments

- Prior exposure to startup/scale-up ecosystems preferred