Chief Executive Officer/Business Head - Franchising - Wellness & Beauty

Our client is a premium wellness and beauty brand offering a curated blend of spa, salon, and dermatology-led services, built on a foundation of high-touch customer experience and clinical rigor. Our client currently operates 3 stores in Mumbai in upmarket western and southern Mumbai.

With an established presence in Mumbai for a decade, our client has built strong brand equity in the luxury wellness segment, combining indulgent and rejuvenating experiences with outcome-driven treatments.

The company is now entering its next phase of growth-scaling through a franchising-led model across multiple formats, with the ambition to build a national network of 100-150 stores in the next 6 years.

Scope of the role:

- Custodian of the company's franchising business across partners, formats and ecosystem

- Full ownership of network expansion, partner lifecycle, and P&L performance

- Design and execution of a multi- format franchise model

- Accountability for store-level profitability, brand consistency, and clinical governance

Key Responsibilities:

Franchise Strategy & Network Design

- Define and continuously refine the multi-format expansion strategy across flagship, spa-only, beauty (spa + salon), and skin (spa + dermatology) stores

- Identify high-potential city clusters, catchments, and rollout sequencing

Franchise Partner Acquisition & Lifecycle

- Lead sourcing, evaluation and onboarding of high- calibre franchise partners

- Personally anchor key deal closures and strategic relationships

- Define and enforce partner success metrics and governance mechanisms

Unit Economics & Financial Ownership

- Own and continuously refine format-wise financial models, including:

- CAPEX models (by format)

- Franchise ROI and payback periods

Brand, Experience & Clinical Governance

- Ensure uniform brand experience and service quality across all locations

- Establish strong clinical governance frameworks, especially for dermatology offerings

- Build mechanisms for continuous audit and quality assurance

- Operating Model & Franchise Support Infrastructure

Build central franchising capabilities across:

- Training & academy

- Franchise operations

- Quality audits

- Launch Excellence

Board & Founder Partnership

- Translate founder's vision into structured, executable growth plans

- Set and track quarterly & annual OKRs, across expansion and profitability

- Provide data-driven insights on growth, capital allocation, and format strategy

- Act as a strategic thought partner to the founder and leadership

Experience:

- 12-18 years of experience, with deep exposure to franchising or multi- unit scaling

- Proven track record of scaling 20+ to 50+ locations in consumer-facing businesses (hospitality, healthcare, wellness, QSR, fitness, salons, clinics)

Prior experience as:

- CEO/Business Head / COO of a franchised or multi- location business

- Founder/Senior Leader who has scaled a brand with strong operating discipline

- Strong commercial acumen and unit- economics intuition

- Women candidates preferred