Job Title: Chief Digital & Experience Officer (CDXO)

Reports to: Founder & CEO

Departments: Product, UI/UX, Digital Merchandising, SEO, and (optionally) Technology

Role Overview:

- The CDXO will be responsible for shaping and executing digital commerce strategy, driving growth through product innovation, customer experience excellence, and technology enablement.

- This role owns the full digital experience stack - Product, UI/UX, Digital Merchandising, SEO, and (optionally) Technology - and works closely with the CMO, CTO, and CEO to deliver scalable, frictionless, and high-performing customer journeys.

- Although the marketing and creative functions do not report into this role, the CDXO must have a strong understanding of marketing, brand, and creative workflows to ensure seamless collaboration and alignment with business and campaign objectives.

Key Responsibilities:

1. Product & Experience Ownership

- Define and lead the product roadmap for digital platforms (website, mobile, and app).

- Deliver seamless, fast, and personalized customer experiences that drive conversion and retention.

- Lead continuous experimentation, A/B testing, and UX improvements using data-driven insights.

- Collaborate with marketing and creative teams to ensure platform experiences support brand storytelling and campaign objectives.

2. UI/UX Leadership

- Build and mentor a customer-first design team that blends aesthetic excellence with usability.

- Translate customer behavior and analytics into actionable interface and journey designs.

- Maintain consistent brand expression across all digital touchpoints.

3. Digital Merchandising & SEO

- Lead digital merchandising to optimize product visibility, discovery, and conversion.

- Drive SEO excellence across categories, content, and technical optimization to grow organic traffic.

- Work cross-functionally with category and marketing teams for product positioning and launch execution.

4. Technology & Data Enablement

- Oversee or collaborate on front-end and back-end technology evolution with the CTO.

- Build and maintain a high-performance digital stack integrating commerce, analytics, and personalization tools.

- Leverage AI/ML, automation, and analytics for predictive insights and experience optimization.

5. Leadership & Collaboration

- Build and scale cross-functional teams across product, design, merchandising, and SEO.

- Collaborate closely with CMO, CTO, and COO to drive unified growth and experience outcomes.

- Define key performance metrics - conversion, NPS, LTV, repeat rate - and ensure consistent delivery.

- Act as a digital transformation partner to the CEO, driving data-driven decision making and operational efficiency.

Ideal Candidate Profile:

- 12-18 years of experience in digital product, e-commerce, or experience leadership roles.

- Strong background in product management, UX/UI, SEO, and on-site growth optimization.

- Working knowledge of marketing, brand, and creative operations - able to translate campaign goals into platform performance and customer experience.

- Proven success in scaling digital platforms and optimizing customer journeys through technology and data.

- Analytical and customer-obsessed mindset with strong technical fluency.

- Demonstrated ability to build and lead high-performing, cross-functional digital teams.

What This Role Is Not:

- Does not lead marketing, brand, or creative functions (owned by CMO).

- Focuses on product-led growth, digital experience, technology integration, and platform performance.