Chief Business Officer - Food & Beverage

CBO

Description:

Key Responsibilities

- Lead and grow the HORECA and B2B vertical, ensuring strong sales, profitability, and long-term client retention.

- Take direct ownership of large accounts and national contracts with hotel chains, F&B clients, and institutions.

- Build and nurture strong relationships with F&B departments, purchase heads, and key decision-makers across the hospitality and corporate sectors.

- Develop and implement product demonstration strategies to effectively position Goodwyns premium teas and drive conversions.

- Appoint and manage the right distributors, ensuring proper training, motivation, and business generation.

- Develop and implement systems for distributor training, incentives, and accountability.

- Identify and expand into new segments including corporates, hospitals, universities, and emerging institutional categories.

- Manage a mid-sized, high-performing team, driving efficiency, accountability, and motivation.

- Continuously track market trends and competition to identify growth opportunities and optimize business strategy.

Ideal Profile

- Above 45 years of age with 20 years of proven experience in FMCG or allied industries (Can also be a retired veteran who is physically fit to work)

- Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixers.

- Not from commodity (staples, oils) or gourmet/luxury niche backgrounds.

- Hands-on experience in product demonstrations, institutional selling, and customer engagement.

- Strong experience in distributor appointment, training, and management.

- Deep understanding of the HORECA ecosystem and comfort working with F&B departments in hotels and Institutions.

- Proven ability to own P&L, scale business units, and deliver measurable growth.

- Strong relationship-building and negotiation skills both with clients and internal teams.

- Leadership experience in managing mid-sized teams while maintaining high efficiency and output.

- Entrepreneurial mindset with a focus on business expansion and execution excellence.

- Experience in Export, MT/GT is an added bonus