Company Overview:

Cheil India is the flagship agency of the Cheil Worldwide network, serving as a premier marketing solutions company. Operating at the intersection of technology, creativity, and data, the agency partners with some of the world's most iconic brands to deliver integrated communication strategies. With a strong footprint in the Indian market, Cheil specializes in digital transformation, retail marketing, and advertising, leveraging its global expertise to drive measurable business growth for clients across diverse sectors.

Role Overview:

As the Head of Influencer Marketing, you will spearhead the agency's influencer-led initiatives, acting as the bridge between brand objectives and the creator ecosystem. You will lead a high-performing team to conceptualize, execute, and scale integrated influencer campaigns that drive consumer engagement and brand loyalty. Working closely with internal creative teams, digital strategists, and key client stakeholders, you will be responsible for defining the agency's influencer marketing roadmap, ensuring that every campaign aligns with broader business goals and delivers high-impact results in a competitive digital landscape.

Key Responsibilities:

- Develop and implement comprehensive influencer marketing strategies that align with client brand identities and long-term marketing objectives.

- Lead end-to-end campaign management, from initial conceptualization and creator identification to negotiation, content oversight, and performance analysis.

- Cultivate and maintain deep-rooted relationships with top-tier talent, agencies, and creator networks to ensure exclusive access and competitive pricing for clients.

- Oversee the integration of influencer programs into larger, multi-channel marketing campaigns to ensure brand consistency and amplified reach.

- Analyze campaign data and consumer insights to optimize content performance and provide actionable recommendations to clients.

- Mentor and manage a team of talent managers and campaign specialists, fostering a culture of creativity, accountability, and excellence.

- Monitor industry trends and emerging platforms to keep the agency at the forefront of digital marketing innovation.

Required Skillset:

- Proven ability to design and execute large-scale influencer marketing strategies that drive measurable consumer engagement and brand growth.

- Expert-level knowledge of creator and talent management, including contract negotiation, legal compliance, and relationship building within the influencer ecosystem.

- Strong proficiency in digital marketing strategy and integrated campaign planning, with a deep understanding of how influencer content fits into the broader marketing mix.

- Exceptional leadership and interpersonal skills, with the ability to influence senior stakeholders and lead cross-functional teams effectively.

- Demonstrated experience in brand management and consumer marketing, with a sharp eye for identifying creators who align with specific brand values.

- Ability to thrive in a fast-paced, agency environment in Gurgaon, balancing multiple high-stakes projects with precision and strategic foresight.

- A minimum of 14 to 18 years of relevant professional experience in digital marketing, advertising, or influencer-led brand building.

- A postgraduate degree in Marketing, Communications, or a related field from a premier institute is highly preferred.