Channel Specialist - Direct Marketing (Offshore)

The Channel Specialist - Direct Marketing is an offshore execution role responsible for day-to-day delivery of 1:1 communications across email, SMS, and direct mail for B2B, B2C, and Provider audiences. Reporting to the Channel Lead - Direct Marketing (Offshore), this role turns approved strategies, calendars, journeys, and templates into accurate, compliant, and optimized sends-ensuring audit-ready operations, reliable performance signals, and continuous improvement within defined guardrails.

Content Assembly & Readiness :

- Execute 1:1 direct marketing content (email, SMS, direct mail) against approved channel plans and calendars.

- Partner with creative teams to assemble copy, assets, and templates; maintain brand-safe tone and accessibility standards.

- Build and maintain content components (modules, snippets, dynamic blocks) with clear version control, tagging, and reuse conventions.

Workflow Orchestration & Quality Assurance :

- Set up and QA campaigns and journeys, including audience selection, personalization rules, links/UTMs, fallbacks, and deliverability checks.

Channel Operations & Optimization :

- Manage day-to-day send execution, scheduling, cadence, and format/versioning within defined guardrails.

- Monitor in-flight performance with campaign teams; make approved in-flight adjustments (timing, audience slices, content blocks).

AI-Enabled Workflows

- Support AI-assisted drafting, variation generation, and content summaries-always with human-in-the-loop review for brand, accuracy, and compliance.

- Tag content for structured reuse; help automate repetitive assembly and QA tasks to improve speed and consistency.

Testing & Playbooks :

- Run A/B and approved multivariate tests within guardrails; document learnings and outcomes.

- Update playbooks, template libraries, and operating guides based on performance insights and delivery learnings.

Performance Tracking & Reporting Support :

- Track and report channel KPIs (deliverability, open/click rates, CTR-to-conversion, opt-in/opt-out trends, bounce/complaint rates).

Required Qualifications & Experience :

- Overall, 7-15 years of experience with 3-5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.

- Practical proficiency with journey tools, content management/tagging, QA checklists, and analytics dashboards.

- Comfort using AI tools for drafting and optimization, with strong attention to detail and governance discipline.

- Strong organization and project management skills with the ability to juggle multiple campaigns and deadlines.

- Clear communicator and collaborative partner with creative, analytics, product, and compliance teams.

- Bachelor's degree/PG in marketing, communications, or related field.