Job Description - Channel Manager

Position: Channel Manager - ND & Banking Distribution

Experience: 5+ Years

Location: Pune

Industry: Asset Management / Mutual Funds

Job Purpose:

To manage and strengthen relationships with National Distributors (NDs) and Banks at the central level and drive AUM, net sales, customer acquisition, market share and business growth. The role will work closely with channel partners, internal sales teams and senior management to execute strategic initiatives and improve business performance.

Key Responsibilities:

- Manage relationships with National Distributors and Banking partners and their central teams.

- Drive AUM, net sales, market share and customer acquisition through key channel partners.

- Ensure timely product approvals and recommendation-list placements with banks and NDs.

- Develop and execute central-level sales strategies and business initiatives.

- Coordinate with fund managers and product teams for product presentations and distributor interactions.

- Drive contests, campaigns and special initiatives to increase sales.

- Identify and develop new channel tie-ups, ensuring agreements and due diligence are completed.

- Conduct regular product communication, training and knowledge sessions for distributor/channel teams.

- Monitor channel-wise performance, activities and business plans, and take corrective actions where required.

- Track competitor activities, pricing, distributor trends and new product launches.

- Coordinate with internal teams including Product, Compliance, Legal and Sales to ensure smooth execution.

- Maintain strong relationships with key stakeholders and improve the company's mindshare and market share across priority channels.

Key Skills & Experience:

- 8+ years of experience in Asset Management / Mutual Fund / Financial Services.

- Strong experience in National Distributor (ND) and Banking Distribution.

- Proven experience in managing central/channel relationships.

- Strong understanding of MF products, AUM, net sales and distribution business.

- Excellent relationship management, negotiation and communication skills.

- Ability to work with multiple stakeholders and drive Pan-India initiatives.

- Strong knowledge of competitor activity, market trends and distributor dynamics.