Channel Lead - #Digital & #Social (Offshore)

Role Overview

The Channel Lead - Digital & Social is a senior offshore leadership role responsible for owning and scaling digital and social content capability across #B2B, #B2C, and Provider audiences. This role serves as the enterprise owner for digital and social channels-driving strategy, execution governance, innovation, and performance optimization at scale. Operating in a global, matrixed environment, this role is expected to function with a high degree of autonomy, influence senior stakeholders across geographies, and ensure offshore delivery consistently delivers enterprise-level outcomes.

Key Responsibilities

Global Channel Strategy & Ownership

- Own and continuously evolve the digital and social channel strategy for across key audiences and platforms.

- Partner closely with global marketing leadership to ensure channel strategy supports enterprise brand positioning, campaign priorities, and business objectives.

- Serve as the global subject-matter authority on digital and social channels, platform capabilities, and emerging trends.

Content Planning & Scaled Execution

- Lead end-to-end planning and development of digital and social content across paid and owned channels.

- Oversee content calendar strategy and governance, ensuring delivery excellence, platform optimization, and campaign alignment.

- Translate high-level campaign and brand guidance into scalable executional frameworks for offshore teams and agency partners.

Governance, Standards & Operational Excellence

- Define and enforce channel governance, including platform-specific content standards, brand and tone-of-voice consistency, and quality, compliance, and risk controls.

- Establish best practices and playbooks that enable speed, scale, and consistency across markets and audiences.

- Continuously improve operating models to reduce cycle time, rework, and dependency on external agencies.

Innovation, AI & Capability Enablement

- Drive adoption of AI and automation to enhance content creation, personalization, and distribution efficiency.

- Identify and scale innovative approaches to digital and social storytelling aligned to enterprise needs.

- Partner with transformation, analytics, and technology teams to pilot and institutionalize new capabilities.

Performance Measurement & Optimization

- Own performance measurement across digital and social channels, including engagement, efficiency, and ROI.

- Translate data into actionable insights and executive-ready recommendations for optimization.

- Provide clear performance narratives to senior US stakeholders, connecting channel outcomes to business impact.

Global Stakeholder Leadership

- Act as a trusted offshore leader and thought partner to US-based senior marketing stakeholders.

- Lead through influence in a matrix environment, balancing global direction with local execution realities.

- Build, mentor, and lead high-performing offshore teams with strong accountability, capability depth, and future readiness.

Required Qualifications & Experience

- Overall, 13-15 years of experience with 8-10+ years of progressive experience in digital marketing, social media, or content leadership within large, global organizations.

- Demonstrated success owning and scaling enterprise-level digital and social channels across multiple audiences.

- Deep expertise across paid and organic social strategies, digital platforms, and evolving media trends.

- Proven experience leveraging AI-driven content tools and marketing automation to drive efficiency and impact.

- Strong executive presence with experience partnering with US-based senior leaders and operating across time zones.

- Excellent communication, stakeholder management, and cross-cultural collaboration skills.

- Bachelor's degree required; advanced degree preferred.