Channel Development Manager - Modern Trade - FMCG

Job Description:

Be the lead for all channel development initiatives for the Modern Trade Channel thereby ensuring achievement of Channel Objectives.

Sales Processes and Strategy:

- Measure Channel performance and recommend remedial actions share gain strategy along with Brand teams, KAMs and Sales Teams

- Manage stakeholders - brand team, sales team, KAM team, supply chain team, demand planning team and finance team to drive overall business strategies

- Develop and drive Open Format Outlet strategy

- Manage various planned activities and ensure compliance to marketing budget and schedule

- Evaluate performance of point of sale activities to recommend improvements

- Drive Technology initiatives for the channel

- Streamline current processes and ensure error free transactions

Demand Planning and Facilitating Promo Planning:

- Robust Forecasting process based on inputs and constraints

- Engage with Supply Chain to ensure stock availability adherence to plan

Merchandising:

- Steer the discussion for in-store execution strategies with brand teams and plan annual activity calendar

- Partner with In-Store Merchandising team to drive in-store strategy and activities planned

Incumbent Profile:

- Experience - FMCG / Telecom / Paints

- Education Qualification: Graduate + MBA (full time)

Knowledge and Experience:

- 5 - 8+ years of experience in Sales, Network Management and Expansion

- Modern Trade Experience / Exposure

- Trade Marketing Experience / Exposure

Skills and Attitude:

- Ability to influence and implement channel strategies to achieve organizations long-term objectives.

- Ability to work under pressure and motivate

- Highly Motivated, with positive attitude

- Specific Competencies/Skills Required: Good communication Skills and Analytical Ability, Stakeholder Management, Understanding of sales systems and processes, Strong understanding of IT sales systems.