Job Summary:

This is a channel-commercial leadership role. The candidate will own the Client's Non-GT business end to end, including platform and chain relationships, onboarding and expansion, commercial negotiation, assortment and visibility, channel economics, and in-market execution. Revenue, margin, and availability across Modern Trade, Quick Commerce, and other Non-GT channels sit with this role.

Alongside the channel mandate, the role carries responsibility for coordinating the brand agenda with the agency, ensuring that communication, activation, and brand-building initiatives remain aligned with the company's strategic objectives. This role manages the agency, the brief, the calendar, and the commercials, and acts as brand steward across channels.

The role is hands-on at the outset. As the Non-GT business scales, the individual will be expected to define the team structure, hire and develop the layer below, and build a durable channel organisation.

The ideal candidate should understand the FMCG ecosystem and have relevant exposure to food categories, particularly Ice Cream, Dairy, Bakery, and Namkeen.

The Ideal Candidate should have:

- Experience: 10 - 15 years of relevant experience in Modern Trade, Quick Commerce, E-commerce, FMCG sales, emerging channels, or other Non-GT businesses.

- Channel Expertise: Strong hands-on understanding of Modern Trade, Quick Commerce, and other Non-General Trade channels.

- Category Understanding: Experience or strong understanding of Ice Cream, Dairy, Bakery, and Namkeen categories.

- Commercial Acumen: Strong understanding of margins, commissions, trade spends, promotions, pricing, negotiations, and profitability.

- Brand & Agency Management: Experience in coordinating brand, communication, and activation agendas with creative or media agencies.

- Education: MBA / PGDM or equivalent qualification preferred.

What you'll do:

- Develop and execute channel strategies across Modern Trade, Quick Commerce, and other relevant Non-GT channels.

- Build and maintain strong relationships with key stakeholders across Modern Trade, Quick Commerce, and other Non-GT channels.

- Develop appropriate SKU assortments based on channel, consumer, and category requirements.

- Negotiate commercial terms, margins, promotional investments, visibility spends, and other channel costs.

- Identify cities, markets, and accounts where Non-GT channels can become meaningful growth drivers.

- Own the brand, campaign, and activation calendar across Modern Trade, Quick Commerce, and other Non-GT channels.