Reporting to the Hon'ble Chancellor, the DG provides leadership to all non-teaching functions and shall be the Chief Operating Officer of the university. He shall oversee and monitor the administration of the non-teaching functions and general administration of the university to ensure efficiency and good order of the university.

Expectations from Director General: -

Branding:

- Monitor Brand Equity and Business Growth

- Build a value proposition to make CU Institute of Choice for Students

- Identify and build flagship programs for CU

- Roadmap to improve national and international rankings

- Plan to improve external and internal branding

- Improve perception and academic reputation

- Portray Faculty/Staff as brand ambassadors

- Standardized Internal and External Communication

Marketing/Enrollment:

- Comprehensive admission policy and process : set standards for quality intake Strategy to Achieve Demand Ratio of 1:10

- Clear Marketing Strategy for establishing CU as a quality institute

- Admitting Students on the basis of National Level Tests like JEE, CAT, MAT, CLAT etc.

- Attracting meritorious and talented students

- Revamp Scholarship and Free Schemes to attract top talent

- Maintaining diversity of students across programs

Choice-Based Career Options:

- Strategy and Action Plan to meet Student Career Aspirations along with 100% Student Success.

- Robust Framework for Providing Choice-Based Career Options to Students of all Streams

- Synergy between Academics and Department of Career planning & Development for effective career mapping leading to wholesome Professional Development of Students

Placements:

- Achieve Placement Ratio of 80% for whole University

- Strategy to improve Placements in non-engineering and non-management domains

- Action Plan to increase ROI and reduce Payback Period

- Strong Industry Academia Interface in all streams - Sponsored Labs, Train the Trainer, Internships etc

Entrepreneurship:

- Complete Roadmap to Cultivate Entrepreneurial Spirit and providing Right Environment

- Awareness Camps and Workshops for "Would Be Entrepreneurs"

- Creating Entrepreneurs with high turnover

- Government Services / Higher Studies:

- Strategy and Action Plan for Progressive Success in Civil Services and PSU Exams

- Design Framework for Right Guidance and Success of Students for Higher Education

- Faculty Involvement to motivate students for higher studies through GMAT, GRE, GATE, CAT, GPAT

Human Resources:

- Attract Top Talent-Build Value Proposition for recruiting high-quality staff

- Make Chandigarh University "Employer of Choice"

- Efficient Human Resource Manpower Planning: Rationalization of staff across teaching and non-teaching domains

- Organization Capability Building through consistent Training and Development Interventions

- Make UITTR an established training institute for continuing education/training along with skill enhancement

- Technology-enabled performance management system across all levels

- Build a High-Performance and Result-Oriented Culture

- Long-term "Focused Individual Development Plans"

Infrastructure:

- Roadmap to build CU as a SMART Campus

- Technologically Advanced Platform for end-to-end management of Student Learning Lifecycle

- Set Maintenance and Control Procedures

- Records and Assets Management

Requirements:

- Master's or doctorate degree in public administration, business management, education, or a related field.

- Minimum 15-20 years of progressive leadership experience, including at least 5 years in a senior executive role.

- Proven track record of strategic planning, organizational transformation, and team leadership.

- Strong financial acumen and operational expertise.

- Excellent communication, negotiation, and stakeholder engagement skills.

- Experience in government, education, non-profit, or international organizations is highly desirable.