Chaileela - Head - Marketing

About Chaileela:

Chaileela is one of Central India's fastest-growing café brands with 25+ outlets and ambitious expansion plans across India. We're building a neighbourhood café brand around handcrafted chai, great food, and memorable customer experiences.

Location: Bhopal (Corporate Office)

Reports To: CEO/ Founders

The Role:

As the Marketing Head, you'll own Chaileela's brand, marketing, and growth strategy. From driving outlet footfall and customer retention to supporting franchise expansion and launching new stores, you'll lead marketing that delivers measurable business growth.

Key Responsibilities:

- Own the overall brand, marketing strategy, and annual marketing calendar.

- Drive customer acquisition, repeat business, and outlet revenue across all channels.

- Lead digital marketing across Meta, Google, SEO, social media, influencers, CRM, WhatsApp, and email.

- Execute campaigns for festivals, menu launches, LTOs, seasonal offers, and new store openings.

- Build strong Local Store Marketing (LSM) programs and franchise marketing initiatives.

- Grow delivery and discovery channels including Swiggy, Zomato, Magicpin, Dineout, and ONDC.

- Develop customer loyalty, CRM, and retention programs to improve repeat visits and lifetime value.

- Build partnerships with brands, corporates, colleges, events, and local communities.

- Own marketing budgets and optimize campaigns using ROI, ROAS, CAC, AOV, footfall, and sales metrics.

- Ensure consistent brand execution across social media, packaging, menus, stores, and all customer touchpoints.

- Lead and mentor the marketing team while managing agencies, creators, and vendors.

- Work closely with Operations, Sales, and Franchise teams to deliver business growth.

What We're Looking For:

- 3-5+ years in Brand, Growth, or Digital Marketing.

- Experience in QSR, Café, F&B, Retail, FMCG, or consumer brands.

- Strong understanding of brand building, performance marketing, CRM, loyalty, and customer lifecycle marketing.

- Experience managing multi-location or franchise marketing.

- Hands-on experience with Meta Ads, Google Ads, analytics, and marketing dashboards.

- Strong leadership, commercial thinking, and execution skills.

- Startup or high-growth experience is a plus.

Why Join Us?:

- Build one of India's fastest-growing café brands.

- Work directly with the Founding Team and shape company-wide strategy.

- Own the complete marketing function with real decision-making authority.

- Lead Chaileela's journey from 25+ to 100+ outlets across India.