Chaayos - Senior Manager - D2C

Role Overview :

Own end-to-end category P&L, drive growth across D2C, quick commerce, and marketplaces, optimize assortment, pricing, and inventory, and lead cross-functional teams to boost visibility, customer experience, and profitability.

Key Responsibilities :

- Own end-to-end P&L management for the category, including assortment planning, pricing, discounting, promotions, and inventory optimization to ensure profitability and availability.

- Analyze market trends, consumer behavior, competitor activities, and sales data to identify growth opportunities and refine product offerings.

- Develop and execute comprehensive category growth strategies across D2C channels, quick commerce platforms (e.g., Blinkit, Zepto), and marketplaces to drive revenue and market penetration.

- Build and nurture strategic partnerships with platform leaders, suppliers, and retailers to enhance visibility, support, and collaborative initiatives.

- Oversee product catalog management, listings, content strategy, and funnel optimization across digital touchpoints to improve customer experience and conversion.

- Lead cross-functional teams (e.g., supply chain, marketing, sales) to execute omnichannel initiatives, monitor customer feedback/reviews, and drive acquisition/retention efforts.

Key Skills & Competencies :

- Financial and P&L Expertise : Proficiency in owning profit & loss statements, budgeting, pricing optimization, and ROI analysis to ensure sustainable profitability and cost efficiency.

- Partnership and Stakeholder Management : Skill in building and negotiating high-impact collaborations with platforms (e.g., Blinkit, Zepto, Swiggy Instamart, Amazon), suppliers, and internal teams to enhance distribution and visibility.

- Strategic Growth Mindset : Ability to formulate and execute multi-channel growth strategies, including omnichannel expansion and market penetration, with a proven track record of scaling revenue in competitive D2C/FMCG landscapes.

- Adaptability and Agility : Resilience in navigating startup ambiguities, rapid market shifts, and quick iterations, with a bias for action in ambiguous, fast-paced environments.

- Analytical and Data-Driven Decision Making : Strong command of data tools (e.g., Excel, Google Analytics, BI platforms) for consumer trend forecasting, sales performance tracking, and competitive benchmarking.