Job overview & Skills: Overview: Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management. Requirement of Educational Qualifications: - Bachelors / Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/ university. Requirement of Professional Experience: - 3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBG. Requirement of Functional Skills: - Strategic thinking. - Project management. - Creative. - Analytical skills. - Presentation skills. Requirement of Behavioral Skills: - Self-starter. - Effective communicator. - Listening ability. - Collaborative. - Easily adapt to change & challenges. Principal Accountabilities: Accountabilities: Major Activities: Key Performance Indicators: - Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins. - Develop in-depth understanding of the products, competitors to define the growth path of the segment and products. - Develop strategic plan for focused efforts to ensure high brand recall. - Monitor the brand performance, market share and provide timely intervention for the growth of the brands. - Ensure growth in the contribution margins for the products as per defined targets. - Growth & Contribution margin of the assigned brands. - Be the product champion and participate in discussion with customers and internal departments to strengthen the demand. - Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages. - Brand Technical support for customers. - Develop the training manual and train the sales team members on product and competition. - Regular evaluation of brand confidence for the sales team with precise action plan. - Field visits. - Training Calendar. - Brand confidence score. - Continuous brand building activity by planning and execution of brand specific strategies. - Brand specific Annual Operating Plan. - Contribute in developing effective marcoms and technical collaterals. - Digital promotion / Social Media Marketing. - Represent the brand at various exhibitions, trade shows, various technical forums. - To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths. - Publish technical articles and journals. - To formulate effective Sales & Marketing Campaigns. CVP. - Campaign effectiveness. - Project Conversion. - Support development of new products in the segment and contribute to their success and margin. - Brand extension strategy as per product life cycle. - Identify opportunities available for new products through market scanning and customer insights. - Work with cross functional team through the stage-gate process for development and launch of new products. - Facilitate the pilot launch and field trials. - Design the brand plan, pre & post launch surveys. - Successful launch of new products. - Brand Performance. Skills: social media marketing,digital promotion,marketing communications,customer,project management,skills,presentation skills,showcase,brand management,brand performance,analytical skills,sales,creative,strategic thinking,campaigns,management.

Bangalore

CG-VAK Software & Exports - Product Manager - Monogastric Marketing -  Poultry Division 

Job Description for CG-VAK Software & Exports - Product Manager - Monogastric Marketing -  Poultry Division  in C G Vak Softwares Exports Limited in  Bangalore for (3-7) years of experience. Apply Now!