CG-VAK - Performance Marketing Manager - D2C Supplements

Roles & Responsibilities:

- Own paid performance across Meta, Google, and other relevant channels, personally running and optimizing campaigns.

- Manage the D2C online sales channels and online business end-to-end, driving online revenue and growth.

- Plan, execute, and optimize against CPL, CPA, ROAS, and revenue targets.

- Manage budget allocation and pacing, scale what works, cut what doesn't.

- Run creative and audience testing to improve conversion efficiency.

- Own the full funnel beyond the ad, from landing page through conversion to repeat purchase, applying D2C playbooks for funnel design, retention, and repeat purchase.

- Oversee CRM and customer lifecycle management, driving acquisition, engagement, and retention.

- Build messaging around the supplements buyer journey: trust, ingredients, efficacy, and subscriptions.

- Own weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue impact.