CENT AI - Brand Communications Manager

Key Responsibilities:

- Own and evolve Cent's brand voice across all marketing and communication channels.

- Develop creative concepts and campaign messaging for integrated marketing initiatives.

- Write compelling copy for social media, websites, digital advertising, email campaigns, blogs, product launches, employer branding, and performance marketing.

- Craft engaging scripts for brand films, advertisements, podcasts, explainer videos, and other multimedia content.

- Create memorable taglines, headlines, and storytelling assets for both digital and offline campaigns, including billboards and outdoor advertising.

- Build and maintain channel-specific tone-of-voice guidelines for platforms such as LinkedIn, Instagram, X, YouTube, email, website, product UX, and PR.

- Collaborate with designers, marketers, and external agencies to deliver high-quality creative campaigns.

- Translate complex healthcare and technology concepts into clear, engaging, and customer-friendly messaging.

- Review and edit all customer-facing content to ensure consistency, quality, and brand alignment.

- Stay updated on cultural trends, consumer behavior, and emerging content formats to keep Cent's communication fresh and relevant.

- Contribute to employer branding initiatives and internal communications to strengthen Cent's brand identity.

Qualifications:

- Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field.

- 6 - 10 years of experience in creative copywriting, brand communication, content strategy, or advertising.

- Proven experience developing integrated marketing campaigns across digital and offline channels.

- Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing creative work.

- Experience writing social media copy, campaign messaging, video scripts, product messaging, and long-form content.

- Strong understanding of platform-specific communication styles and audience behavior.

- Experience building or managing brand tone of voice and messaging frameworks.

- Experience in healthcare, technology, consumer brands, startups, or advertising agencies is preferred.

- Familiarity with AI-powered content tools and modern creative workflows is an added advantage.