About Cent:

At Cent, we're building the future of preventive healthcare. We've already helped 5,000+ people make informed decisions about their health, with over one-third discovering serious health conditions before symptoms appearedenabling early intervention and better health outcomes. But our mission goes beyond healthcare. We're here to make preventive health a dinner table conversation. To challenge the belief that feeling fine means you're fine. To educate people that investing a few hours each year in preventive health can prevent years of uncertainty, pain, and, in many cases, even save lives. As we scale, we're looking for a Brand & Content Lead who can shape how Cent is perceived, build a category-defining brand, and create content that influences millions to take action.

About the Role:

This is not a traditional marketing role. We're looking for someone who thinks like a brand strategist, storyteller, creator, creative director, and growth marketerall in one. You'll own how Cent communicates across every touchpoint, from social media and campaigns to videos, brand identity, and content strategy. You'll build systems that create high-quality content at scale while ensuring every piece reflects our mission and resonates with our audience. If you're someone who enjoys turning insights into stories, understands what makes content perform, embraces AI-powered creative workflows, and has an exceptional eye for design and storytelling, we'd love to meet you.

Key Responsibilities:

Brand Strategy:

- Own and evolve Cent's brand positioning and narrative.

- Develop campaigns that build awareness, trust, and engagement.

- Ensure consistency across every customer touchpoint.

- Build a distinctive brand voice and visual identity.

Content Strategy & Storytelling:

- Develop and execute a content strategy across social media, blogs, newsletters, YouTube, LinkedIn, and other digital platforms.

- Create narratives that simplify complex healthcare topics into engaging, relatable stories.

- Build scalable content frameworks and editorial calendars.

- Collaborate with doctors, founders, product, and growth teams to identify compelling stories.

Creative Direction:

- Lead the creative development of marketing campaigns from concept to execution.

- Guide designers, editors, freelancers, agencies, and creators to maintain a high creative standard.

- Ensure every asset aligns with Cent's brand identity.

Video & AI Content:

- Oversee the creation of high-quality short-form and long-form video content.

- Leverage AI tools and workflows to increase the speed and quality of content production.

- Stay updated with emerging AI creative tools and implement them into marketing workflows.

- Understand modern content formats across Instagram, LinkedIn, YouTube, and other digital platforms.

Brand Design:

- Possess a strong understanding of design principles, typography, layouts, and visual storytelling.

- Review and guide creative assets to ensure consistency and quality.

- Work closely with designers to continuously strengthen Cent's visual identity.

Performance & Growth:

- Measure and optimize content using metrics such as Hook Rate, Watch Time, Engagement Rate, Click-Through Rate (CTR), Conversion Rate, and Win Rate.

- Use insights and experimentation to continuously improve performance.

What We're Looking For:

- 5+ years of experience in Brand Marketing, Content Marketing, Creative Strategy, or a similar role.

- Exceptional storytelling and communication skills.

- Strong understanding of branding, consumer psychology, and digital marketing.

- Experience building and scaling content across multiple platforms.

- Ability to think strategically while executing quickly.

- Strong creative judgment with an eye for design and visual communication.

- Familiarity with AI-powered creative workflows and tools.

Preferred Skills:

Experience with one or more of the following is highly desirable: Figma, Adobe Creative Suite, Premiere Pro, After Effects, CapCut, Runway, Veo, Kling, Midjourney, ElevenLabs, ChatGPT and other AI content tools, Google Analytics, Meta Insights, LinkedIn Analytics, or similar performance tools.

Who You'll Thrive As:

You'll do well in this role if you think like both a strategist and a creator, naturally notice stories others miss, obsess over great content and strong brands, stay curious about new technologies, especially AI, balance creativity with data and experimentation, enjoy building things from scratch in a fast-paced startup environment, and care deeply about creating work that has a meaningful impact.

Why Join Cent?:

At Cent, marketing isn't just about acquiring customersit's about changing behaviour and helping people make better health decisions before symptoms appear. You'll have the opportunity to build one of India's most impactful healthcare brands, work directly with founders and senior leadership, own the brand and content function with significant creative freedom, experiment with the latest AI tools and technologies, and help shape how millions think about preventive healthcare.

If you believe powerful storytelling can change behaviour, and you want your work to make a real difference, we'd love to hear from you.