- Responsible for translating category priorities into executable national trade plans across channels, geographies, distributors, outlets and frontline sales teams.

- The role drives trade scheme effectiveness, rural GTM, visibility, distributor capability, loyalty program execution, BTL activation, SFA adoption, category productivity, trade budget discipline and new product launch support.

- Trade Schemes: Design and monitor trade schemes to improve dealer participation, incremental business and outlet execution.

- GTM & Distribution: Lead rural GTM / village expansion execution with Sales; improve reach, range and sales-force effectiveness.

- Distributor & Field Capability: Build channel capability among distributors and train / coach SDEs and frontline sales teams on products, processes, schemes and trade marketing objectives.

- Visibility & Activation: Design / recommend POP, dispensers and visibility solutions; identify, monitor and review BTL activities by channel, model and category.

- SFA & Data Discipline: Ensure execution and efficacy of distributor software, handheld terminals, frontline apps and reporting routines.

- Category Productivity: Create and implement category-specific tasks to improve outlet productivity, SKU throughput and route / salesperson effectiveness.

- Loyalty Program: Act as national custodian for retail / wholesale loyalty program; track outlet-wise trends and recommend refinements with NSM / ZSMs.

- Market Intelligence: Track competitive pricing and trade actions; provide timely inputs to Sales, Marketing and Finance for response planning.

- Budgets & Launches: Manage TP / TPR budgets within approved governance; support Beverages new product launches through trade readiness and field coordination.

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