Role Purpose: The CTMM will be responsible for developing and executing trade marketing strategies that drive sales, enhance brand visibility, and strengthen partnerships with key channel partners. The ideal candidate will collaborate closely with sales, marketing, and category management teams to align brand objectives with channel-specific needs, ensuring effective implementation of promotional campaigns and achieving business goals. Key Accountabilities/ Responsibilities: 1. Financial: - Manage the trade marketing budget effectively, ensuring optimal allocation of resources across various initiatives. - Track spending against budget, providing regular updates to management on campaign ROI and key metrics. - Ensure all activities are executed within allocated budgets and in compliance with company policies. 2. Customer: - Build and maintain strong relationships with channel partners (e.g., distributors, wholesalers, and retailers) to ensure alignment on brand strategies and promotions. - Conduct regular business reviews with key partners to analyze performance, identify opportunities, and address challenges. - Act as the main point of contact for Customer Marketing initiatives, ensuring smooth communication and collaboration between internal teams and external partners. 3. Process: - Develop and implement channel-specific trade marketing strategies to support sales growth and brand visibility within the Customer Marketing segment. - Design and execute promotional activities, including in-store promotions, merchandising, point-of-sale (POS) materials, and trade incentives tailored to various customer segments. 4. People: - Gather and analyze market data, competitor activities, and customer feedback to identify trends and adjust trade marketing plans accordingly. - Provide training and support to sales teams on trade marketing programs, POS materials, and campaign execution Key Deliverables: - Strong understanding of FMCG sales dynamics, customer behavior, and trade marketing principles. - Excellent analytical skills with the ability to interpret sales data, market trends, and customer insights. - Exceptional communication and presentation skills for engaging with internal teams and external partners. - Strong project management skills, with the ability to manage multiple initiatives simultaneously. - Creative problem-solving abilities and a results-oriented mindset.

Ahmedabad

Category Trade Marketing Manager - FMCG 

Job Description for Category Trade Marketing Manager - FMCG  in AKNA  in  Ahmedabad for (7-12) years of experience. Apply Now!