About the role

Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect.

1. Creative thinker with a passion for ideas and deep understanding of using digital and traditional channels as a means for brands to communicate with online audiences.

2. Be comfortable with both creative and business dimensions of marketing

3. Comfortable to strategize and execute large scale on platform initiatives

4. Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships

5. Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins

About the Team:

The Large Appliances (White Goods) BU is amongst the fastest growing businesses in Organization and is poised to hit a USD 2Bn revenue by 2020. recently revamped its end-to-end buying experience for Appliances by helping customers easily discover, shortlist and purchase them. This innovative one-stop-shop now offers everything you need to shop confidently for TVs, washing machines, refrigerators, ACs and other small home appliances - the value and convenience of online shopping, as well as reliable post-purchase benefits such as warranty and installation.

Category Marketing Team for Large Appliances leads demand generation for the $ 2 Bn business, 2nd largest in Organization. The team is responsible for planning and executing a range of on platform and off-platform initiatives which builds as the most preferred destination for all your appliance needs. Customers lie at the centre of what we do, and every initiative is thought backwards from how it will solve for them.

What you'll do:

1. Creative Appreciation: Able to choose the winning creative among a group of ideas based of a mix of technical knowledge and intuition

2. Proposition Development: Is able to articulate the problem statement and create an effective proposition

3. Research Orientation: Showcases problem oriented and critical thinking. Adapts a research based approach to problems and understands industry best practices

4. Customer Orientation - Puts the customer at the beginning, centre & end of every decision

5. Data & Analytics: Strong Analytical Ability. Drives continuous measurement and improvement of all marketing initiatives.

6. Managing Stakeholders: Forms, monitors and maintains constructive relationships with stakeholders by managing their expectations and moves the project/business towards its stated goals

7. Planning: The ability to think clearly and logically to understand the problem statement, provide solutions where relevant and share it with relevant stakeholders

8. Business Understanding: Demonstrates keenness and quickness in understanding business and macro trends affecting business

What you'll need

- Minimum 2+ years of experience in a core brand management / Merchandising/ Digital Marketing/ Customer

- Marketing/ GTM etc. (FMCG Experience Preferred)

- Strong understanding of technology and business

- Knowledge of Internet, Retail, consumer goods industry is a plus

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical and detail oriented

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Ability to connect with people across teams & levels

- Proven people leadership skills

- Must be willing to learn

- Strong bias for Action