Key Responsibilities:

- Own and drive category topline growth with a clear focus on accelerating market share gains.

- Deliver category profitability through effective mix management across products, channels, and price tiers.

- Develop compelling consumer propositions and positioning for new product launches as well as existing portfolio renovations.

- Lead end-to-end Go-To-Market (GTM) strategy and execution for all new launches across channels.

- Drive integrated marketing planning including activations, consumer promotions, digital campaigns, and retail initiatives to accelerate sell-out.

- Design and execute trade and channel schemes to drive secondary sales and improve market throughput.

- Build strong demand generation programs for the category across online and offline touchpoints.

- Track and strengthen category brand health metrics including awareness, consideration, preference, and purchase intent.

- Own the consumer feedback loop across platforms, including reviews and ratings, VOC inputs, social listening, and market insights to improve product and communication effectiveness.

- Work closely with Sales, Product, Supply Chain, and E-commerce teams to ensure seamless execution of category plans.

- Analyze market trends, competitor actions, pricing, and consumer behavior to identify growth opportunities and business risks.

- Manage category performance dashboards including sales, market share, ROI, campaign effectiveness, and channel-wise performance.

- Drive innovation pipeline planning based on consumer insights, whitespace opportunities, and emerging category trends.

- Lead media and communication planning in alignment with category objectives and growth priorities.

- Partner with Modern Trade, E-commerce, and General Trade teams to create channel-specific growth programs.

- Ensure strong execution excellence across retail visibility, merchandising, POSM, and in-store consumer engagement initiatives.

- Support annual business planning, forecasting, and budgeting for the category.

Skills and Experience:

- 7+ years of strong experience in Brand Marketing. Experience of working with a brand that has grown dramatically is a plus.

- Strong commercial acumen. You need to be able to make calculations and business decisions without having to refer to a laptop always.

- Keen creative sensibility. Need to be able to appreciate the difference between the role of each medium and consumers interaction with it to be able to create impactful interventions.

- Excellent Communications skills, Presentation skills.

- MBA/PGDM - Marketing is preferred. However, proven creative prowess and hunger to grow fast can make up for the lack of a formal MBA.

- A strong passion to scale up and grow. You need to have the ability to think beyond historically forecasted growth models and motivate yourself and your team to aim for and achieve never before growths.

- Entrepreneurial mindset, hands on approach and the ability to reach beyond the JD and do what needs to be done to get to the goal.

- Ability to handle independently and work with multiple stakeholders (internal) as well as agency partners.

- Willingness to travel across the country.