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Shruti Gupta

TA Manager at GoStravvy

Last Active: 17 August 2026

Job Views:  
513
Applications:  158
Recruiter Actions:  50

Job Code

1713051

Category Marketing & Ad Monetisation Lead - Online Marketplace - IIM/ISB/XLRI/FMS/MDI/SPJIMR/IIFT

GoStravvy.7 - 10 yrs.Delhi NCR
Posted 1 month ago
Posted 1 month ago

P&L Owner

Reports to: VP Marketing

Location: Delhi NCR (on-site)

Team: you will shape and lead the category and ad monetisation function

Experience: 7 to 8+ years

Compensation: Competitive, commensurate with experience

Why this role exists

This is the growth strategist seat, and the only role that owns a P&L end to end. You connect demand to conversion to margin, decide what the business sells and at what profitability, and build advertising and retail media as a new revenue line. The other four roles run the machine; this role decides where it goes.

What you own

- The P&L of the brand: demand shaping, margin, and profitability

- The full stitch from demand generation to conversion to margin sanctity

- Deals, promotions, and pricing experiments, and the discipline that keeps them profitable

- Ad monetisation and retail media as a net-new revenue line, with suppliers and brands paying for visibility

- Cross-functional resolution of post-purchase experience and inventory issues, so growth does not break the customer or the margin

What you will do

- Own category strategy: which categories to grow, which to defend, and the margin and contribution targets for each

- Shape demand through assortment, pricing, and promotion, and work with Performance and Merchandising to convert it without giving away margin

- Design and run the deals and promotions calendar with clean ROI measurement, not blanket discounting

- Build the retail-media business: ad placements, supplier-funded visibility, and the commercial model behind it

- Sit at the centre of cross-functional issues (post-purchase experience, inventory, stockouts, returns) and resolve the ones that hurt growth or margin

- Be the person who can say what a category will deliver in revenue and in margin, and then deliver it

How you will be measured

- Category P&L: revenue with margin, gross margin percentage, and contribution margin

- Retail-media and ad-monetisation revenue built from zero

- Promotion ROI and discount efficiency, measured as margin protected per rupee of promo

- Inventory and demand-forecast health: sell-through, stockout, and overstock rates

What good looks like in your first 6 to 12 months

- By month 6, the category P&L owned and delivering against the margin and contribution targets you set, with growth and margin moving together rather than trading off

- The first real retail-media revenue booked from paying partners, a net-new line that did not exist before, with a model proven enough to scale in year two

- A promotions and deals framework that measurably protected margin per rupee of promo versus the prior blanket-discount approach, shown with before-and-after numbers

Must-haves

- MBA or PGDM from a Tier-1 institute (IIM, ISB, XLRI, FMS, MDI, SPJIMR, IIFT or equivalent)

- 7 to 8+ years across category management, business or P&L management, or commercial roles, ideally at a platform or e-commerce business

- Demonstrated ownership of a P&L or contribution margin, with results

- Strong commercial and analytical judgement across pricing, margin, promotions, and inventory

- The cross-functional weight to align category, supply, operations, and marketing

Preferred

- Retail-media or ad-monetisation build experience

- Vendor and supplier relationships in a relevant category

- Healthcare, pharma, or B2B commerce exposure

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Posted by

user_img

Shruti Gupta

TA Manager at GoStravvy

Last Active: 17 August 2026

Job Views:  
513
Applications:  158
Recruiter Actions:  50

Job Code

1713051

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